12 June 2021

Keratage announces exclusive distribution agreement with Paramount Beauty for Northeast

Keratage, the innovator of Age-Defying Professional Hair Care, has announced Paramount Beauty as the exclusive distributor of it’s high-performance line of anti-aging professional products and styling treatments throughout New York and New Jersey.

Paramount Beauty will work to increase Keratage’s presence in salons throughout the northeastern region of the US, a critical part of the overall strategy to expand and penetrate top markets around the globe. For over 50 years, the renowned distributor has been serving spa and salon professionals, representing the finest products in the professional beauty industry and offering unsurpassed education and support.

“We are thrilled to partner with one of the salon industry’s most respected distributors,” said Tino Reiser, President of Keratage. “75% of women claim their hair is damaged, and our relationship with Paramount Beauty is a testament to Keratage’s commitment of providing salon owners and professionals with an age-defying product line that will fill the existing void in the damaged hair category and truly address these clients’ needs.”

CEO of Paramount Beauty, Jeff Hagler, commented: “We are very excited to work with Keratage and introduce salon owners and stylists to this innovative and effective anti-aging treatment based products. The entire Paramount team works hard to identify brands that can add value to our salon partners, and we believe Keratage will be the answer for many of our salon customers who want to increase service revenue and offer maintenance products that provide instant results.”

Since its launch in 2013, Keratage has experienced impressive feedback. Salon professionals have named it “the best first impression product in the market,” and its powerful anti-aging ingredients and patented technology won the brand its place in Cosmoprof North America’s “Hot List” as one of the most innovative brands in the hair/anti-aging category.

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