Keratage, the innovator of Age-Defying Professional Hair Care sets the trend for customized treatment services with new Keratage White Line Styling Treatments at Cosmoprof North America 2014.
Designed to style and repair, these revolutionary blow dry treatments are the ultimate solution for dull hair, damaged hair, split ends and lack of volume.
“We developed these styling treatments to give hairdressers the opportunity to offer unique blow dry services that target specific hair care needs,” says Carlos Cintron, VP of Education/Creative Director for Keratage, “As blow dry bars continue to thrive as a hot trend in the beauty industry, this new line promises to enhance the blowout concept by transforming it into an added value treatment service and customized experience.”
The brand’s high-performance age-defying products are combined to create 6 customized blow dry treatments, Luminous Shine Blow Dry, Curl Control Blow Dry, Straight and Smooth Blow Dry, Color-Enhancing Blow Dry, Split Ends Repair Blow Dry and Body and Fullness Blow Dry.
In addition, Keratage White Line offers 2 Age-Defying Cocktail treatments:
The Silver & Blonde Illuminating Treatment designed to remove warmth, brassiness, and yellow tones while illuminating silver, blond, bleached, and highlighted hair using the first-ever violet based mask with anti-aging qualities.
The Smoothing Treatment, specifically for hair extensions, coarse, frizzy and very dry hair, is the ultimate promise for silky hair. It creates a protective shield and imparts the proper balance of strength and elasticity while nourishing and moisturizing the hair for a smoother texture eliminating frizz and repairing split ends.
Keratage will also be introducing the Enhancing line at the show, a collection specifically designed to meet the demands of straightened hair and hair extensions.
This new addition complements the brand’s distinctive collections: Nutritious for very dry, color-treated, and damaged hair, Shine Booster for normal to dry hair and Fortifying for fine, highlighted, thermal-treated hair.
Join the Keratage team in Las Vegas at the Mandalay Bay Convention Center at Booth D11149 from July 13th to 15th.