Schwarzkopf Professional’s Global BLONDME Ambassador, Kim Vo (@mrkimvo) shared his talent and secrets in the NYC ARENA as one of the world’s most specialized experts in blonding technology, along with special guests Mustafa Avci (@mustafaavci) and Linh Phan (@bescene)!
It was a glamorous night full of selfies and admiration for three talented beauty industry leaders, where they showcased Schwarzkopf Professional’s new innovative blonding technology.
Presented by Paramount Beauty, these 3 hair icons met in New York on Monday, June 12th @ Arena NYC, where stylists got to experience Kim Vo, Linh Phan, and Mustafa Avci’s expertise and tips on the most lucrative color in the salon business! They highlighted Schwarzkopf Professional‘s next generation of products for hairdressers using BLONDME® color and care range with Integrated Bonding Technology built in!
Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new BLONDME® helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.
The all-new BLONDME® bond enforcing colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks. “I started working with BLONDME when it first launched in the U.S. before the global team approached me a year ago,” says Vo. “I don’t know any other brand that has dedicated itself so utterly to blonde. BLONDME’s colors and products will unmistakably turn any blonde into sheer blonde perfection.”
Blonde was a personal struggle for Kim Vo, who says it took him so long to get golden and he has a special place in his heart for this haircolor. “Oh I have been through it all- brassy, ashy, grey, white, orange, blorange, and even green!” The journey began long before he went into the hair world but dove in to learn and ultimately find solutions. Vo says he has noticed a change in the golden world. “Quite frankly blondes are getting bored, they’ve had highlights over their natural hair, and now they want to see what’s on trend, what’s next, what’s new,” he says. “So you have to give stylists the palate and the tools to allow them to try something new and to be the artists they want to be.”
Take a look at the images below to see their creations! For additional information, please visit Schwarzkopf-ProfessionalUSA.com