NYFW How To: Baja East SS2015 Hair Looks by Kevin Ryan for Unite & Go 24·7

Acclaimed hairstylist Kevin Ryan for Unite & Go 24·7 created the amazing hair looks for Baja East SS2015 show during New York Fashion Week! Learn here how to recreate the women/men styles!

Baja East SS2015 – Woman Inspiration:

“A girl that is well traveled – with a strong nod to Peter Lindbergh’s girls. The look is lived in but beautiful and hair has a practicality to it. The feel is that the hair started with a pristine blow dry which has come undone just by living life to the fullest. The hair’s texture has an oil and water effect – a mix of dry and sleek textures,” says Kevin Ryan.

Baja East SS2015 – Woman Step-by-Step:

1. On damp hair, spray Unite Expanda Volume on the roots and Unite Beach Day through the ends.
2. Blow dry wet hair completely, creating volume at the front of the crown.
3. Once dry, backcomb at the roots to create additional volume and texture.
4. Gather all of the hair at the base of the neck and twist into a loose bun.
5. Using forceps, pull sections of hair out of the bun, to create a braid in reverse.
6. Continue to pull out hair until hair is loosely braided down the center of the back.
7. Once braid is complete, sprinkle and massage Unite Expanda Dust through the roots to create an “oily” texture to counterbalance the dryness of the ends, and build more volume.
8. Finish the look by spraying lots of Unite Tricky Spray, a spray wax, to the front roots and throughout the braid. Work in with the fingers for matte shine and texture.

Baja East SS2015 – Man Inspiration:
“A young man that is well traveled – with a strong nod to Peter Lindbergh’s tomboys. The look is lived in but beautiful and hair has a practicality to it. The feel is that the hair started with a slick, groomed style which has become undone just by living life to the fullest. The hair’s texture has an oil and water effect – a mix of dry and sleek textures,” explains Kevin Ryan.

Baja East SS2015 – Man Step-by-Step:

1. Wash hair with GO24⋅7 Mint Thickening Shampoo then apply GO24⋅7 Hair Gel.
2. Blast wet hair with the hairdryer until completely dry, creating volume at the front of the crown.
3. Once dry, backcomb at the roots to create additional volume and texture.
4. Apply GO24⋅7 Texture Paste to the fingers and roughly rake through the hair, from root to ends. This creates a piece-y texture.
5. Use GO24⋅7 Soft Wax through the roots to create a “worn” texture to counterbalance the dryness of the ends, and build more volume, and lift.
6. Finish the look by spraying GO24⋅7 Control Spray throughout, to the front roots for matte shine, texture and hold.