26 March 2023

NYFW How To: Baja East’s Raw Gentlemen by Kevin Ryan for GO.247

Kevin Ryan for GO 24.7 created men’s amazing, raw hairstyles for Baja East Fall/Winter 2015 collection at NYFW. Learn how to recreate the look!

For the Baja East AW15 show, we wanted to create a look that reflected the raw, natural attitude of each model’s hair. The result was a creation that walks a fine line between the dapper gentleman and the grunge guy,” says Kevin Ryan.

Get the Look:

  1. 1. To keep that raw look of your natural hair, use GO 24.7 TEXTURE Paste to give the hair even more messy texture, twisting pieces of hair with your finger and depending on your length, tucking hair behind your ear.
  2. 2. Finish the look using GO 24.7 CONTROL Spray for matte shine and durable hold.

Photos: Getty Images / UNITE



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