With more than 25,000 professional colorists using bonding products, it is clear that clients and stylists are looking to prevent the stress that accompanies the haircolor and lightening process.
Redken, a pioneer of pH science, introduces new pH-Bonder, a complete solution to promote bond integrity during a professional haircolor or lightening service, resulting in softer, smoother hair while preserving the health of hair during each salon visit.
New pH-Bonder minimizes stress and allows clients to achieve the lighter, brighter hair they desire while at the same time, stylists are able to improve the overall health and strength of their client’s hair.
The synergistic trio of pH-Bonder is a unique bond protecting system –from the backbar to retail– that is compatible with all hair types and specifically optimized for usage with Redken lighteners and colors. The system’s three components –#1 Bond Protecting Additive, #2 Fiber Restorative Pre-Wash Concentrate, and Post-Service Protector– are powered by the advanced technology helping to protect bonds and balance hair’s pH. During an in-salon service, a colorist’s first step is to add #1 Bond Protecting Additive directly into their formula in order to help protects bonds during the technical service by keeping fibers strong from within to reduce breakage. Next, after the hair has processed and rinsed, #2 Fiber Restorative Pre-Wash Concentrate is applied at the backbar for ten minutes to restore the hair fiber and smooth the hair’s cuticle for improved strength, shine and softness following the color treatment. The third and final component of pH-Bonder is the Post-Service Perfector, a once-a-week treatment designed for clients to maintain hair’s natural pH at home.
In addition to a pH science-backed formula designed to reduce hair breakage, improve elasticity, and add smoothness and shine, the breakthrough formula of pH-Bonder allows the colorist to maintain expected lift without a bump up in the developer. There is also no change in the color mix consistency or compromise on processing time, and the formula is adaptable to all types of color services including foil highlights, Balayage, cream bleach, color and gloss. Included in each salon kit, the easy-to-use Professional Dosing Syringe aids the stylist with a precise, mess-free pH-Bonder solution measurement during every application.
“My clients are always asking to go lighter and brighter, but as their colorist, maintaining the health of their hair during and after each service is a top priority,” say Redken Artist Sean Godard. “pH-Bonder allows me the security of knowing that my client’s hair is going to be protected from breakage and damage while still achieving the color results they desire, along with added strength, softness and shine.”
The launch includes a visual and social media campaign with model, trendsetter and Redken muse Soo Joo Park and Baja East fashion designers Scott Studenberg and John Targon. Soo Joo is known for her signature blonde hair and has been a part of the Redken muse collective for two years. “Soo Joo has an effortless cool that makes her a perfect fit for Redken. Her blonde hair also makes her a perfect fit for pH-Bonder,” says Shane Wolf, Worldwide General Manager, Redken 5th Avenue.
Baja East is known for their “loose luxury” fashion that blurs gender lines with laidback city-cool designs that anyone can wear. “Baja East has an NYC urban chicness that is so unique. We are so happy they joined this campaign and let us transform them into blondes,” adds Wolf.
A must-have for salons, pH-Bonder allows colorists to offer their clients the unique bond protecting system included as part of a standard color treatment or as an added dedicated service to complement any color or lightening appointment. It’s suitable for all hair types and is free of silicone, phthalates, dea and aldehydes. After receiving their professional color service using pH-Bonder, recommend your clients help maintain their color with Post-Service Protector and Redken Color Extend Magnetics Shampoo and Conditioner until their next scheduled salon appointment.
For more information please visit www.redken.com