Discover Pravana color care: six new targeted collections designed to protect and enhance the vibrancy of color-treated hair.

Pravana has just unveiled its brand-new Pravana Care line, featuring six distinct collections meticulously formulated to cater to the unique needs of color-treated hair, empowering stylists to boost their clients’ confidence. This comprehensive range provides the tools for nourished, luminous locks that make a vibrant statement for every client.
The Perfect Blonde™ Collection


Address brassiness and boost the health of your blonde clients’ hair with Perfect Blonde™ Collection. Infused with Soy Proteins to strengthen, purple pigments to neutralize yellow tones, and the Pravana-exclusive CHROMASILK Color SHINE COMPLEX™ for ultimate vibrancy. Enhance the salon experience with the refreshing notes of Citrus, delicate Jasmine, and sweet Blueberry.
Moisture Marvel™ Shampoo & Conditioner


Restore essential moisture to your clients’ hair with the Moisture Marvel™ duo. Formulated with the hydrating power of Hyaluronic Acid and the CHROMASILK Color SHINE COMPLEX™, this pair leaves hair feeling nourished, deeply hydrated, and three times softer to the touch. The delightful scent features notes of Magnolia and invigorating Wild Nettle.
Repair Radiance™ Shampoo & Conditioner


Fortify and protect your clients’ color-treated hair with the Repair Radiance™ system. Powered by antioxidant-rich Vitamin E and the CHROMASILK Color SHINE COMPLEX™, this duo helps reduce the appearance of split ends and provides impressive humidity resistance for up to 72 hours, maintaining their style and color integrity. The sophisticated fragrance blends notes of Heliotrope, as well as warm Sandalwood.
Volume Vibrance™ Shampoo & Conditioner


Achieve thicker-looking hair that’s also stronger for your clients with the Volume Vibrance™ collection. Enriched with Vitamin B6 and the CHROMASILK Color SHINE COMPLEX™, this duo leaves hair feeling voluminous and three times more resistant to breakage. The invigorating scent features notes of zesty Yellow Ginger as well as fresh Herbs.
Clear Cleanse™ Clarifying Shampoo


Keep your color-treated clients’ hair bright and build-up free with the Clear Cleanse™ Clarifying Shampoo. Formulated with Lactic Acid, this powerful cleanser effectively removes product residue and particulate pollution, revealing noticeable shine after just one use, all while being gentle on their color. The refreshing fragrance combines notes of tangy Thai Lime and aromatic Basil.
Intense Therapy™ Leave-In


A beloved Pravana bestseller, the Intense Therapy™ Leave-In is a bi-phase, multi-benefit hydrating spray that’s a must-have for your color-treated clients. It effortlessly detangles and provides crucial protection against thermal damage up to 450°F (232°C). The formula features Hydrolyzed Amino Acids and nourishing Brazil Nut Fatty Acids, with a delicate fragrance of Vanilla Orchid and juicy Nectarine.
Beyond their targeted benefits, the Pravana Care line offers luxurious textures and natural fragrances. They deliver professional-quality results while honoring Pravana’s commitment to color-safe and ethical hair care. The sleek new packaging also features recyclable bottles and thoughtful tactile markers for the visually impaired.
Empower your clients to confidently embrace their vibrant color, knowing their hair is nourished, protected, and also radiating luminous shine. Thanks to the Pravana Care line! CLICK HERE TO DISCOVER MORE