The Non-Conformists explode onto the scene from Indola’s 2024 FHA Pioneers. The collection delivers a powerful statement against the predictable with their raw and individualistic hair artistry.
This entire and undeniably compelling The Non-Conformists collection powerfully captures the very essence of the highly coveted ‘in’ crowd. These audacious individuals confidently set the prevailing trends within their immediate peer group and across broader social circles. They thereby demonstrate a clear and significant influence on contemporary style and aesthetic preferences within youth culture. Indeed, it serves as a truly vibrant and undeniably energetic snapshot of authentic youthful rebellion. This rebellion is powerfully and effectively expressed through a series of undeniably bold and strikingly alternative hairstyles. These consistently and powerfully pulsate with a distinctly cool and undeniably edgy, almost archetypal college-era aesthetic. This aesthetic strongly and effectively resonates across various social strata and numerous influential subcultures.
Capturing the Zeitgeist
This entire collection compellingly captures the very essence of the coveted ‘in’ crowd – those audacious individuals who are actively setting the trends within their peer group, rather than passively and unenthusiastically following in the well-trodden footsteps of others. Indeed, it serves as a truly vibrant and energetic snapshot of authentic youthful rebellion, powerfully expressed through a series of bold and alternative hairstyles that pulsate with a distinctly cool and undeniably edgy, almost college-era aesthetic that resonates with contemporary youth culture.
Art Direction: Andy and Abbey Smith for Indola Hair Team: The 2024 FHA Pioneers Make-up: Maddie Austin Styling: Clare Frith Photography: Jovaras Mazrimas