The team from Francesco Hair Salon was very happy to to be part of The Big Swim at Sandbanks on International Women’s Day – 8th March.
The Big Swim was a bold and inspiring event that brought together 1,000 local women in celebration of strength and solidarity. Francesco Hair Salon’s involvement in The Big Swim wasn’t just about brand awareness; it was about aligning the group’s expertise with an event that celebrates empowerment. This shows how a salon can be more than just a place for haircare — it can be a force for community. The impact of the hairdressing industry is often underestimated, but events like these showcase the influence salons can have beyond beauty and styling.
Bringing the Salon to the Beach!
Saltwater and sea breezes can be tough on hair, so the team brought the salon experience to the beach! Swimmers received gentle detangling, expert haircare advice, and a complimentary full-size Wella Professionals Suncare products to keep their locks looking gorgeous post-swim. All swimmers entered a prize draw for a £100 Francesco Hair Salon Gift Voucher – offering them a moment of indulgence after their daring dip.
The Big Swim is about more than just one event—it’s about creating ripples of change. Organisers Rosie and Nicky encouraged participants to support a woman-led campaigns or business, reinforcing the idea that actions taken today can create lasting impact. By aligning their brand with an initiative that champions community and empowerment, Francesco Hair Salon is setting a new standard for marketing in the hairdressing industry. It’s one that prioritises values and meaningful engagement over traditional advertising.