Cisneros’s appointment as global ambassador coincides with Wella Professionals’ 75th anniversary in the United States.
Wella Professionals, the No.1 Salon Color Brand in the World*1, announces the expansion of their Global Ambassador roster. The appointment of Briana Cisneros, previously a North American Ambassador, to this team is something to celebrate!
Briana Cisneros has been a Wella Professionals North American Brand Ambassador for almost 8 years. She exemplifies the professional hair brand’s commitment to science, creativity and community. With 17 years of experience in the hair industry, Briana has always had a love for creating beautiful transformations and innovative new techniques. She is perhaps best-known for her iconic bixies, pixies and shorter cuts. Her passion for learning and education has also led her to become a pillar in the hair community amongst her peers and clients.
A celebratory appointment!
“Becoming a Wella Professionals Global Ambassadors is truly an honor. Wella Professionals has long provided me with the tools I need to work at my highest level. I am thrilled to bring that education to a global stage. Wella Professionals has added Metal Purifier in the color lines and offers fast hair repair. I can achieve my client’s dream hair with Wella Professionals in my kit.”
Her ambassador appointment coincides with Wella Professionals announcement of their 75th Anniversary in the United States. The “diamond” anniversary celebrates the brand’s legacy of pioneering science-backed product innovation, but not only. The company also inspires creativity amongst professionals and consumers, and fostering a community of incredibly talented ambassadors and artists.
“For our Diamond Anniversary, Wella Professionals will celebrate 75 years of love for our Wella portfolio of brands and services in the United States. We will be showcasing all that we’ve accomplished and to all that we have yet to achieve. While we celebrate our past historic achievements, we also look forward to the years to come. We intend to continue to push the limits of inspiring creativity and cutting-edge innovation.” Wella Company North America CMO Lori Pantel. “Briana has been an integral member of the North American Wella Professionals Family for years and we’re thrilled to elevate her for this global position.”
75 years of education and innovation
As Wella Professionals celebrates its 75th anniversary in the United States, this milestone marks not just a reflection of its pioneering legacy, but a bold step toward the future. The future is fueled by innovation, artistry, and an unwavering commitment to the professional community.
With Briana now representing the brand on a global stage, Wella Professionals continues to elevate the industry, empowering stylists with the tools, education, and inspiration needed to push the boundaries of creativity.
*Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline ↩︎