21 June 2025

#aloeobsessed at Eufora International

#aloeobsessed perfectly describes Eufora International… as they continue to harness the most advanced powers of Aloe Vera. 

Everyone is a least a little #aloeobsessed. But Eufora International is telling us to get ready to rethink what we know about Aloe Vera. Aloe is not just for soothing sunburned skin anymore! Since 1997 Eufora has utilized the legendary Aloe Vera plant as the base in many of their product formulations. However, the R&D team at Eufora has always been #aloeobsessed, never content to settle for common usage. In their quest to maximize the power of Aloe, Eufora discovered an amazing way to increase its’ potency! The secret lies in the latest Aloe Stem Cell Technology, and that technology is what fuels the Eufora ALOETHERAPY COLLECTION.

What’s the secret?

CEO and Co-Founder, Beth Bewley, explained the science behind Aloe Stem Cell Technology. “Aloe Vera Stem Cells multiply the molecular potency of Aloe by 1000x to super-soothe, calm and ease sensitive skin and scalp. This makes ALOETHERAPY products ideal for anyone seeking soothing, clean, and gentle beauty care.”

How does Aloe Stem Cell Technology work exactly?

  1. By activating the Aloe Vera plant’s natural self-healing mechanisms, Aloe stem cells are harvested at the damage site and programmed for customized use.
  2. Stem cells multiply the potency of raw Aloe Vera by up to 1000x,. In this way it delivers a powerful dose of active ingredients to the hair, skin, and scalp.
  3. Anti-irritant properties promote skin and scalp health.
  4. Oxygen output increases exponentially to reduce hair follicle asphyxiation.
Photo: Gary Barnes

What’s more, ALOETHERAPY products are based in 100% Certified Organic Aloe Vera, not water! All products in the Collection also uphold the Eufora people and planet friendly formulation standards. This means they are FREE from parabens, harsh sulfates, mineral oils, and petrolatum. Carefully crafted to gently calm, sooth and improve all types of skin and hair, the Collection includes Soothing Hair & Body Cleanse, Soothing Conditioner, Moisture Mist for Hair & Body, and Soothing Body Moisturizer

More good news for the #aloeobsessed!

More exciting news from the #aloeobssed! The team at Eufora is currently working on a line of soothing body care products that will be clinically proven to soften and smooth the skin. This is will be the perfect product range for those who want to stem the effects of UV damage, aging, and stress.

Look for these newest obsessions to hit salon shelves in 2025.

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