Organised by HC Salon and AirTouch Milano in Naples, the Hair Visual Show Training Event welcomed artistic teams, 10 leading professional companies and 150 guest hairdressers.
This was third event scheduled for 2024 of the event in the format proposed by Andrea Bozzano of HC Salon and Shi Parrucchieri of AirTouch Milano. Since the first edition in Milan held in 2023, this new concept of professional training created by two artistic teams has succeeded in attracting more and more interest from the hairdressing industry, with results improving with each event that is staged.
The Results of Hair Visual Show Naples
The beautiful city of Naples was the destination on November 3 this year, for two days of outstanding training, made possible thanks to the high standards of technical know-how and the partners’ innovative style of presentation, as well as a format which allowed for the possibility of getting up close and personal with the professionals and their work. The focus of the two artistic teams has always been to show colour, toning, cutting and styling, as well as advanced techniques in the creation of the looks in the Hair Up & Fashion Fix Collections by the HC team.
More than 150 professionals took part in the event and they all had the opportunity to find out more about all the new products on display by the partner companies of the event. Each edition they bring added value by showing the most innovative technologies and essential tools for hairdressers working daily in the salon.
The results of the 4 editions
It’s been an incredible and unexpected result, bringing real improvement to the entire professional sector. The three editions of 2024 between Verona, Milan and Naples have allowed the involvement of more than 600 professionals and created interest for the editions planned for 2025. With important international guests, advanced techniques that participants were able to take back to their own salon and an ever-increasing interest from institutions and companies in the professional sector, Hair Visual Show has become an unmissable event during the year.
Positive feedback and enthusiasm
The event organisers are happy to be able to rely on all the contacts they have established from its first conception through to the realisation of the training events, always receiving positive feedback and enthusiasm from those who made the event possible. The two teams at the Naples event were also able to count on the precious support of the Accademia di Formazione Professionale Liliana Paduano, one of the most prestigious make-up academies in Campania, which – thanks to a prepared and professional team – took care of the make-up of the 30 models the HC Salon and AirTouch Milano teams were working on.
Outstanding results
“It was a year in which we can justify all the hard work that went into creating the Hair Visual Show training events by their outstanding results,” says Alessandro Zanetti, brand manager of HC Salon and Event Manager of Hair Visual Show. “After the first event in 2023, it was ambitious to propose three different editions in 2024. The commitment that the artistic teams of HC and AirTouch demonstrated during the preparation for the event, to improve the format and insert different innovations each edition, but above all the artistic commitment in the creation of different looks, allowed us to transform a project into a much appreciated format.”
During the events, the two artistic teams presented more than 100 different looks, showing not only a huge variety of techniques but also different ways of customising the looks, offering participants all the skills to achieve every result requested by clients in the salon.
“It was not easy to coordinate the artistic work on the models during the various training days promoted, adding other activities during the days of the event was a challenge that we managed to complete,” says Lily Shi , Brand Manager of AirTouch Milano and Model Manager of Hair Visual Show. “We wanted to create a challenge for the entire organisation, but at the same time as giving all the participants two unforgettable and impactful days that they will never forget. We were happy to receive positive feedback and interest in our new activities of 2025”.
After the positive results of Hair Visual Show, HC Salon and AirTouch Milano are looking forward to communicating all the news of next year and taking the proposed training event concept to the next level.
