20 June 2025

Keune Haircosmetics Partners with Trevor Sorbie Salons

Keune Haircosmetics and Trevor Sorbie salons are very happy to announce a strategic partnership. This marks a significant milestone in the evolution of both brands.

FROM THE 1979 COLLECTION BY TREVOR SORBIE HAIR TEAM Creative Direction @giuseppebstelitano Photography and lighting @barneyarthurphoto Videographer @giovannimusumecixx Styling @douglaswamiller Make Up @laurenwebstr Photography assistant @alexwilsonstudio Styling assistant @ellamckiernan Hai team @tizidima @ryforsythe @nathanwalkercolour @breedavie @benjibrad @esticarton @gigihairlover @edoco_hair @ilacap

With their pioneering approach and commitment to excellence, Trevor Sorbie salons are now utilising Keune Haircosmetics‘ premium products in order to elevate the salon experience for their guests. “We are entering a new era for Trevor Sorbie salons,” said Nathan Walker, Brand Education Director of Trevor Sorbie salons. “It’s essential for us to partner with industry disruptors who align with our vision. Keune has always prioritised the professional, putting the stylist and guest relationship front and centre. This resonates deeply with our team. The family-like atmosphere at Trevor Sorbie salons mirrors the values that Keune upholds, making this partnership a perfect fit.”

The collaboration signifies more than just a product exchange; it embodies a shared philosophy of innovation, quality, and community. Both brands emphasise the importance of nurturing relationships—whether between stylists and guests or within their own teams.

A Tailored Experience for Every Guest

Keune’s extensive range of professional haircare products will be available in all Trevor Sorbie salons. They will empower stylists with the tools they need to deliver exceptional results and provide tailored experiences for every guest.

“Partnering with Trevor Sorbie salons marks a transformative moment for Keune in the UK and Ireland,” adds Darren Potter, Managing Director, Keune UK and Ireland. “We have always admired Trevor’s vision, and this collaboration allows us to join forces with a brand that truly understands the art of haircare. Together, we are excited to redefine industry standards and empower stylists to create the best results for their guests. This is not just a partnership; it’s a celebration of creativity, professionalism, and a shared passion for the craft.”

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