Last weekend, the Kemon Fashion Show made an indelible mark in Madrid, offering attendees an awesome experience in the world of hairfashion.
On Sunday, October 20, Salon Look IFEMA Madrid beauty fair was filled with creative energy, with nearly a thousand attendees from all over Europe packing the Pasarela Hair Look to witness the Kemon Fashion Show 2024, one of the most anticipated shows of the year in the industry, featured the iconic Angelo Seminara’s live debut for Kemon. The event was presented by Rubén Sanagustín, director of Kemon Spain, and featured a notable appearance on stage by Francesca Nocentini, Kemon’s international general manager.
The show began with the presentation of the new collection by the Siëro Creative Team, titled Siëro Ku, an ode to anime style where cutting and coloring took center stage. The Siëro team explored bold and creative geometries, reimagining cutting techniques to offer a show full of artistic precision and vibrant color, a fresh interpretation of modern trends that kept the audience captivated.
Next, the iconic, award-winning hairdresser Angelo Seminara made his live debut as Global Art Director for Kemon, bringing his cutting-edge collection to the stage in a series of proposals that elevated hair artistry to new heights. Seminara presented a variety of segments designed to challenge norms and spark imagination, each carrying a profound message and provocative aesthetic.
In his debut with Kemon, Angelo Seminara crafted a live presentation that broke traditional norms and celebrated creativity in all its forms. He invited both stylists and clients to explore daring cuts, where vibrant colors took center stage, suggesting personal liberation through hairstyle. He also highlighted the beauty of simplicity, showing how minimalist styles can capture the pure essence of aesthetics, blending elegance with subtlety.
Additionally, Seminara paid homage to classic techniques, such as 19th-century iron waves, bringing the past to the present with a modern touch. His passion for creativity was reflected in experimental looks that captivated the audience, demonstrating that love for hair artistry has no limits and that inspiration can come from anywhere, from nature to contemporary design.
The Kemon Fashion Show was a true celebration of innovation and passion in hairdressing, leaving everyone inspired and eager to bring these trends to their own salons.
