One of the most fascinating and eagerly awaited events in the world of beauty & styling is shortly to arrive in the Spanish Capital: the Kemon Fashion Show.
Kemon Fashion Show is an event that promises to be a unique experience, bringing a creative and avant-garde vision to the most important catwalk in Spain. The brand is organising an incredible show in Madrid, on Sunday 20th October at IFEMA Madrid, a top-level venue in which the art of hair becomes an exciting and formative experience.
This show will mark the beginning of the collaboration between Kemon and Angelo Seminara, the new Creative Director, four-time winner, among others, of the prestigious British Hairdresser of the Year Award, and recognized as one of the most influential and original stylists of our time.
Challenging the conventions of traditional beauty
Angelo will present on stage a series of creations that will explore new shapes, textures and colours, challenging the conventions of traditional beauty: true masterpieces that, in Angelo’s skilled hands, will come to life as expressions of True Visionary Beauty, Kemon’s core values.
“For a hair show to be successful, you need to give the audience something they’ve never seen before,” says Angelo Seminara about his show. “You have to focus on the whole experience, whatever it is. I work very hard to produce a show. Sometimes it can take two months, sometimes three. That’s why I’m excited to be in Madrid, which is also one of my favourite cities in the world, and to have fun with everyone.”
Kemon’s event will be an international showcase whose guiding thread will be innovation, on a journey from the ordinary to the extraordinary. In fact, attendees will not only have the chance to live a visual experience, but the event will also represent an important educational opportunity for them.
After the show with Angelo Seminara and Siëro Creative Team, a gala party will follow at an exclusive location in the capital.
