7 October 2025

Wicked! Bewitch this fall with Wella.

Wicked protagonists Elphaba and Glinda can be easily channeled thanks to Wella Professionals. Recreate these bold hair color looks while being gentle on your hair.


Wicked, as we all know, means something evil to the core. But in Boston – where I come from – it actually means ‘great’ or ‘cool’. And now you can channel the inspiring, fashion-forward looks of the protagonists in the new Wicked movie, now in cinemas everywhere. It’s the perfect time to channel the iconic looks of Glinda and Elphaba for a magical hair transformation. These two characters know who they are and what they want, sporting their bold, enchanting looks fearlessly. Now Wella Professionals can help recreate their signature bold hair colors while also being gentle on your hair. 

Who do you want to be?

When looking to channel Elphaba with intensely vibrant dark colors such as deep purples, cherry reds, or mystical emerald greens and lilacsWella Professionals Colortouch, BlondorPlexand Kolestone Perfect seamlessly work to achieve these powerful colors. No matter what you choose, any of these looks would be bewitching!

If you want to channel your inner Glinda with playful pastel colors, delicate glass blonde hues, pop of pinks or soft purples, Wella Professionals BlondorPlexIlluminaand Shinefinity can provide these whimsical hair looks. 

Keep your hair Wicked healthy with Wella Professionals

Regardless of the character you’re channeling, it’s essential to care for your hair. Wella Professionals Ultimate Repair Miracle Hair Rescue can repair hair damage in just 90 seconds for 99% less breakage, leaving it healthy and ready for any daring look – just like magic ?.

Wella Professionals Colortouch: This low commitment, multi-dimensional demi-permanent hair color provides high shine for stunning high fashion results

Wella Professionals BlondorPlex: A lightening powder with a bond-builder technology included, this product is to prepare and results in up to 97 % less breakage with no compromise on lift.

Wella Professionals Kolestone Perfect: With ultra precision color technology, it provides pure, balanced color results with natural depth and shine

Wella Professionals Illumina: This permanent color can lighten, darken & enhance natural hair color giving it a sheer natural looking result.

Wella Professionals Shinefinity: Achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone.

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