Luxe Gloss by ECRU New York enhances and brightens natural and color-treated hair for intense glass like shine.
ECRU New York’s Luxe Gloss Translucent Color (ICE) is perfectly blended formula of reflective violet pigments that brightens and neutralizes yellow on blonde, grey, or silver hair, imparting intense glass-like shine.
Why Luxe Gloss is different
When less is more! Because ECRU New York‘s Luxe Gloss contains no ammonia, no peroxide, and no heat. That means no off tones. So it’s easy-peasy to boost vibrancy and tone out brassy hues, leaving hair with a glass-like long-lasting shine.
High technology and key ingredients
Chromazone™
With a high affinity to keratin, CHROMAZONE™ retains color. Its Liposome-based formulation that carries pomegranate pericarp extract encapsulated in liposome spheres through the cuticle. In this way it releases its high antioxidant content overtime at the cortex to:
- Locks in Hair Color
- 50% More hair color protection
- 3X prolonged antioxidant activity
- Extraordinary results in preventing hair color from fading
Shea Butter
Shea butter contains Vitamins A and E with essential fatty acids. Its non-greasy quality makes it an excellent moisturizer for hair. It softens dry, brittle hair and repairs split, damaged ends.
Provitamin B5
Panthenol binds the hair follicle and seals in moisture to prevent dry hair and scalp while enhancing shine, softness, and pliability.
Vitamin F
Luxe Gloss is rich in linoleic acid (Omega 6) to condition and promote scalp health by strengthening the scalp skin barrier and hair fiber.