21 June 2025

Williams & Hirst New Flagship Coworking salon in London’s Soho

This month, Williams & Hirst is opening a pioneering coworking salon concept in Soho. This will offer independent hair artists a unique salon opportunity in the heart of London.

Williams & Hirst

The revolutionary Williams & Hirst coworking concept, developed by independent hairdressers Ross and Jack Williams-Hirst, aims to redefine the way professionals in the industry work and collaborate.

Set across two floors, the flagship coworking salon on Wardour Street, will offer 18 workstations for stylists, colourists and specialists, as well as a VIP room and a host of thoughtfully curated amenities.The flagship salon’s modern interiors, designed in collaboration with leading designer, Niche Projects, will seamlessly blend the elements of both a salon and coworking salon, ensuring a vibrant environment where individual hairdressers can find inspiration, connect with other stylists and unleash their creativity.

“The stats show that a huge 70% of hairdressers are now self-employed,” explains Ross. “This illustrates the fact that independent hair professionals are the future of hairdressing and, as such, it has always been a goal of ours to provide facilities that offer the freedom and flexibility to work on their terms while also being part of a supportive community. We believe this concept will revolutionise the way hairdressers work and create new opportunities for collaboration and growth.”

The new coworking salon will offer independent stylists a selection of benefits, including:

  • Premium furniture and salon fittings
    Sustainable towels
    Salon product prices and retail rewards
    Managed reception
    Booking system
    Stylist lounge & kitchen
    Sound system
    Lift access
    Client Changing Room
    VIP suite

“In addition to providing a conducive work salon for independent stylists, we also wanted to place community and collaboration at the heart of our offering,” adds Jack. “It can be a rather lonely experience when you work solo, so we want to encourage networking, knowledge-sharing and collaboration to help facilitate opportunities for professional growth and development.”

CLICK HERE TO VISIT THE WEBSITE AND GET FURTHER INFORMATION

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