For this year’s pink campaign, Our Pink, ghd has taken a very personal approach in raising awareness of breast cancer as well as the importance of self-checking.
In fact, employees at ghd have shared their heartfelt stories and experiences of how breast cancer has personally affected them and their loved ones. In partnership with Breast Cancer Now, ghd aims to raise awareness around self-check and the importance of self-checking regularly to save lives. Our Pink includes a step-by-step video detailing how to self-check and also which signs of breast cancer to be aware of.
For 2024 the ghd organisation has shared heartfelt stories and experiences of how breast cancer has personally affected the lives of their employees and their loved ones. Five employees and former employees have kindly volunteered to share their personal stories as part of the campaign. They are Janine Jennings (ghd UK & Ireland, Head of Education), Jennifer Lowe (ghd US, former employee, Director, Trade & Consumer Marketing), Belen Casado (ghd Spain, former employee, Digital Education), Giada Belloto (ghd Italy, Social Media Manager) and Lisa Bourhy (ghd France, E-commerce Manager).
CLICK ABOVE to discover their personal stories in the campaign video
Breast cancer touches the lives of so many and ghd is committed to raising awareness and funds every year for breast cancer charities with the limited edition pink collection. For every purchase of the ghd pink limited edition collection ghd will donate £10 to Breast Cancer Now charity.
For 21 years the ghd pink collection has been at the heart of ghd. Raising awareness around self-checking for breast cancer and more than $24M for breast cancer charities worldwide through annual pink limited editions, this is a cause that ghd, and ghd employees, care passionately about. For many women, breasts and hair are their most feminine representation of beauty, and breast cancer can take them both away. ghd’s mission is to empower women and instil them with confidence, with or without hair, through its pink campaigns in partnership with Breast Cancer Now.
Fondant Pink Collection
The 2024 ghd limited edition pink collection consists of ghd’s award-winning products in this year’s trending fondant pink. The collection includes, ghd platinum+™ styler, ghd max styler, ghd gold® styler, ghd helios™ professional hairdryer and ghd glide® hot brush. With every purchase of our limited edition pink stylers, you will also receive a soft touch zip bag. £10 from every fondant pink limited edition purchase goes to Breast Cancer Now in the UK.