HairUncut founder Phil Collins look at how to navigate the fine line between giving discounts and devaluing your services in your hair salon.
HairUncut is the brainchild of Phil Collins, a hairdresser 100% dedicated to education, who, with his business partner Jonathan Graham had the vision to set up a community for professional hairdressers. In this article, Phil discuss the pro and cons of giving discounts and devaluing services.
Phil and Jonathan visualised HairUncut as an exceptional space where stylists, colourists, salon owners and apprentices could interact; sharing ideas and knowledge to develop their craft and their careers. “As a business owner, you want to reward loyal customers and attract new ones,” explains Phil. “At the same time, you don’t want to appear cheap or compromise on the value of your services. In this blog post, we’ll explore ways to navigate this fine line and offer some practical tips on how to ensure that your discounts are effective without undermining the quality of your work. So, let’s dive in!
As a salon owner, you are constantly faced with the decision of how to best incentivise your clients without devaluing your services. It can be a fine line to walk, but there are a few things you can keep in mind that will help you navigate it successfully.
First, remember that your services are valuable and unique. You offer something that not everyone can do, and that should be reflected in your pricing. Second, think about what discounts will actually motivate your clients to come back to your salon. Discounts may seem like an obvious choice, but they can also devalue your services in the eyes of some customers. Instead, consider offering loyalty rewards or exclusive access to new products and services and a more added value approach.
Don’t be afraid to experiment a little bit. See what works for your business and your clientele and adjust as necessary. With a little trial and error, you’ll find the perfect balance of incentives and value for your hair salon.
Benefits and Drawbacks of Offering Discounts in Your Salon
Discounts can be a great way to entice new clients or show appreciation to your regulars but be careful not to devalue your services. When deciding whether or not to offer discounts in your salon, consider the following benefits and drawbacks:
Benefits
- Discounts can attract new clients who may not have considered your salon before.
- Regular clients will appreciate the gesture and may be more likely to continue using your services.
- Discounts can help you build a loyal client base who are more likely to refer friends and family.
Drawbacks
- If not done correctly, discounts can devalue your services and make it seem like you are desperate for business.
- You run the risk of offending clients who pay full price for your services.
- Discounts can cut into your profits if you’re not careful.
Types of Incentives and Promotions You Can Offer
There are a few different types of incentives and promotions you can offer in your hair salon in order to attract new business without devaluing your services. One type of incentive is offering a discount for first-time customers or for customers who refer others to your salon. You can also offer special promotions for certain days or periods, such as “Happy Hour” discounts during slower times of the day or week. Another option is to offer a loyalty program where customers can earn points or discounts for frequent visits. Whatever type of incentive you choose, be sure to clearly communicate the details and restrictions to avoid any confusion or disappointment.
Tips for Increasing Customer Loyalty Without Lowering Prices
When it comes to keeping your customers loyal without resorting to discounts or lowering your prices, there are a few key things you can do:
- Foster a positive and welcoming environment in your salon. This includes everything from the way you and your staff interact with clients to the overall atmosphere of the space.
- Make sure you’re providing high-quality services. This is the most important factor in keeping customers coming back – if they don’t leave your salon feeling satisfied, they won’t be back.
- Pay attention to the little details. Things like remembering clients’ names, offering them refreshments while they wait, and sending follow-up thank-you notes can go a long way in making them feel valued.
- Keep up with the latest trends and offer unique services that set you apart from the competition. This will give clients a reason to keep coming back to see what’s new at your salon.
For more information about Phil Collins and HairUncut visit: www.hairuncut.com Or follow on Instagram at https://www.instagram.com/hairuncut.com_official