21 June 2025

Apprentice Training – HOB Salons Wins Ultimate Accolade

HOB Salons has proven the outstanding level of its apprentice training programme. The group has won the SME Apprenticeship Employer of the Year at the tenth AAC Gala Dinner, held at the International Convention Centre in Birmingham on 27 February.

Apprentice Training

The AAC awards ceremony, delivered in partnership with City and Guilds, attracted a record 380 nominations across the 20 categories, with 21 winners announced on the night. HOB Salons impressed judges with its commitment to supporting apprentices both within its own company and externally via the highly sought-after Apprenticeship Academy programme. The programme offers external training for apprentices aged 16 and over from salons across the UK. It is a trailblazer within the hairdressing industry, providing the perfect springboard for those looking for a fulfilling career in hairdressing as well as barbering. Now this recognition has extended beyond the hairdressing industry thanks to its AAC award.

One of the biggest awards of the night

“We were winners of one of the biggest awards of the night,” said Natasha Grossman, HOB Salon’s CEO. “Thousands of people entered these awards from across the UK and from every industry within the apprenticeship sector. It feels incredible to be named winner of the SME Apprentice Employer of yhe Year. Our vision was, and still is, to have a company and an industry full of future stars.”

HOB Academy

The HOB Academy apprenticeship programme is both work and Academy based, with learners spending four days per week at their employer’s salon and one day per week at the acclaimed HOB Apprenticeship Academy in Camden Town, London, learning both theory and practical skills. There is also the option of in-salon training from the Academy team for those unable to travel to London.

The programme, which takes between 18-24 months, is very much a partnership between HOB and the apprentice’s employer, with those completing the course awarded a Level 2 Diploma for Hair Professionals.

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