Wella Professionals partnered with Prabal Gurung for his AW24/25 collection at the New York Fashion Week show!
Wella Professionals Brand Ambassador and co-lead stylist Briana Cisneros teamed up with Dyson Global Ambassador and lead stylist Jawara to create this season’s hottest hair look without sacrificing hair health.
Healthy hair was the star of the show through modern wet styling. Constant styling during fashion week can severely damage hair. Wella Professionals guaranteed the miracle-working products of the night. Wella Professionals Ultimate Repair Miracle Hair Rescue, guaranteeing that all models sported repaired and resilient hair at the show.
“To complement this collection, we wanted the hair to look powerful, effortless, strong and modern through the wet piecy look. Wella Professionals Ultimate Repair Miracle Hair Rescue helped us to create this look and bring the runway vision to life. All while ensuring our models’ hair health,” explains Prabal Gurung.
Step-by-step breakdown
- First, prep the hair with Wella Professionals Ultimate Repair Miracle Hair Rescue. Wait 90 seconds before combing through. This ensures that the hair stays protected from any damage while styling.
- Then, saturate the hair from root to tip with Wella Professionals EIMI Sculpt Force Wella Professionals EIMI Root Shoot and Glam Mist.
- Part the hair in three places: on the left side at the high point of the eyebrow, and on the sides, and at the beginning of each ear.
- Take a small piece of hair from the front. Use Wella Professionals EIMI Sculpt Force to swoop the hair, bringing it behind the ear. Pin at the nape of the neck, leaving the rest of the loose hair in front of the ear.
- Dry using the Dyson Supersonic r with the diffuser attachment.
- Tie the rest of the hair at the back with a hair elastic toward the end in a criss-cross shape.
- Complete select ends of the hair with Wella Professionals EIMI Pearl Styler to any dryer ends to ensure the wet look.
- Finish the look by spraying Wella Professionals EIMI Stay Firm on the front wisps. This ensures that everything stays in place. Set with the Dyson Supersonic r with the concentrater attachment.
Wella Professionals Ultimate Repair Miracle Hair Rescue repairs hair damage from the inside out in just 90 seconds for 99% less breakage. Popular skincare ingredients Alpha Hydroxy Acid (AHA) and Omega-9 rebuild bonds on the inside for a strong hair core and replenish the hair outside by coating the surface and filling in the cuticle to re-create hair’s protective barrier.