Show organizers for America’s leading B2B beauty event gathered community leaders and beauty industry insiders to celebrate the launch of the 2024 Miami Beach Edition
The 2024 Miami Beach Edition of Cosmoprof North America will welcome industry professional on the east coast! On January 5th, Informa Markets, BolognaFiere, and the Professional Beauty Association (PBA) joined the Greater Miami Convention & Visitors Bureau (GMCVB) to celebrate Cosmoprof North America’s forthcoming arrival to the City of Miami Beach and the Miami Beach Convention Center next year, January 23rd – January 25th, 2024. The event celebrated at the Miami Beach Convention Center featured top-of-the-line cosmetic products, champagne, and music. Valued remarks from industry and community leaders focused on the significance of bringing the beauty industry to the local and Latin American markets.
“We are excited to welcome Cosmoprof North America and our partners Informa Markets, BolognaFiere, and the Professional Beauty Association to the City of Miami Beach for an incredible beauty industry event in 2024,” said City of Miami Beach Mayor Dan Gelber. “Alongside the Miami Beach Convention Center and the Greater Miami Convention and Visitors Bureau, I am proud to position Miami Beach as a destination for business and commerce. We look forward to strengthening our city as a hub for beauty professionals for years to come.”
Making it happen
In 2022, Informa Markets, BolognaFiere, and the Professional Beauty Association (PBA) joined forces to produce an impressive lineup of events in the U.S. beauty market. In fact, Informa Markets’ recently acquired Premiere Beauty’s Premiere Orlando and its sister shows. The leading trade show organizers now expect to combine Cosmoprof NA’s extraordinary customer experience with Premiere Beauty’s top-notch educational approach. In this way the preeminent beauty show will establish Miami as the “U.S. Gateway to Latin America.”
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof. By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market,” highlights Antonio Bruzzone, General Manager of BolognaFiere. “The industry is asking for highly performing business events and for 365 days services to facilitate their commercial relationships. Creating synergies and improving the tools we already implemented in all Cosmoprof events worldwide will surely support the growth of the cosmetic industry in the U.S. market.”
“We are happy that our new joint venture allows us to expand the industry’s leading B2B trade show to Miami Beach. This delivers new opportunities for growth across all sectors of the beauty industry,” says Nina Daily, Executive Director of the Professional Beauty Association. “PBA is committed to supporting and elevating the entire beauty industry. The expansion into Miami Beach allows us to further the reach of the industry’s most renowned B2B event.”
A pivotal moment
Cosmoprof North America’s decision to expand the leading B2B trade show to Greater Miami and Miami Beach represents a pivotal moment of development. It will bridge the gap between the U.S. and Latin America beauty industries. At the event, Cosmoprof North America’s resident curator for multicultural-owned brands and beauty insider, Maria Torres spoke. During her intervention, Torres reiterated that Cosmoprof’s decision to launch in Miami Beach is a smart move as vast business opportunities lie in this region.
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition will provide a refreshing focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non-Hispanic buyers by more than 13% in the past few years. Moreover, this segment demonstrates unparalleled interest in the procurement of personal care products that are natural and environmentally friendly. Cosmoprof North America will leverage new and existing relationships with beauty professionals from all countries and cultures and encourage show attendees to explore Greater Miami and Miami Beach’s unbeatable destinations.