, the largest B2B beauty exhibition in the Americas, took place on July 12th - 14 in Las Vegas, NV){kind=link}
Cosmoprof North America 2022 (CPNA), the largest B2B beauty exhibition in the Americas, took place on July 12th – 14 in Las Vegas, NV
Cosmoprof North America 2022 (CPNA) continues to be the largest B2B beauty exhibition in the Americas. And the 19th edition held on July 12th – 14th at the Las Vegas Convention Center (LVCC) was no exception.
Nina Daily, Executive Director of the Professional Beauty Association, said “The future of the beauty industry is brighter than ever. And Cosmoprof 19th Edition is a telling indicator. The number of pre-registered quality visitors and new attendees is noteworthy. There were 40+% first-time attendees, proving the beauty industry’s strong desire to come together in-person to engage and collaborate. Between finished products in the West Hall and beauty supply chain suppliers in the North Hall, Cosmoprof North America is proud to boast over 1,100 exhibiting companies.”
Enrico Zannini, General Manager of BolognaFiere Cosmoprof observed, “The Americas are a strategic market for business development of beauty brands. The Americas are the cradle of new trends and new consumer habits. Moreover, international operators are more and more interested in discovering the novelties of Cosmoprof North America.”
Cosmoprof North America at the West Hall divided exhibitors into four macro categories: Hair Care, Skin Care & Makeup, Nails, and Natural Products. Fragrance brands also made a strong presentation. Another unique feature of the West Hall was the Country Pavilions. These venues showcased authentic elements and innovations from countries recognized for their strong heritage in beauty. National and Group Participants included such countries as China, Korea, Morocco, Dominican Republic, Spain, Chile, Italy, Colombia, and Argentina.
Education at Cosmoprof North America
Cosmoprof North America 2022 obviously focused on trends, innovations, and excellence in products and tools. More importantly, the educational offerings guarantee that exhibitors and attendees will be keeping clients happy! And the result is better business all around!
Entrepreneur Academy offered a one-day intensive hands-on practical workshop for beauty entrepreneurs. CosmoTalks continued as one of the widest-ranging series of conferences and in-depth talks in the beauty industry. Highlights of this year’s CosmoTalks included “Racing Ahead: The Next Frontier in Beauty” presented by FIT’s CFMM program. Star speakers from Ulta Beauty, Topicals, BeautyStat Cosmetics were on hand for updates.”
Toni Braxton moderated the talks as Cosmopolitan’s Beauty Editor-at-Large. The seven-time Grammy Award-winning singer is also an entrepreneur, television executive, and Hollywood actress! However, at CosmoTalks she shared how she created her new luxury body skincare line, Nude Sugar, showcased at Discover Black-Owned Beauty.
The cherry on top of Cosmoprof North America
The 2022 edition of Cosmoprof North America also saw the return of Boutique. This one-of-a-kind beauty sampling bar is where visitors can curate their own customized beauty bag of products from participating companies to take home! All proceeds will benefit Strength In Beauty, A CUT IT OUT® grant for industry professionals. A win-win initiative!
