Choose your Voltage! Everyone Can Be Blonde with These 9 Redken Custom Techniques

A common hairstylist truth: going from a level 4 to level 9 in one sitting is not as quick or easy
 as most clients think! The process requires work and time, sometimes 3–4 appointments before you see a major change. The key to performing this kind of transformation with the least amount of damage is using the right products.

MODERN BLONDE CLIENTS typically visit the salon every 6–8 weeks, are pressed for time, they don’t want to spend 4 hours in the chair. They want a total look
 and generally love to learn new style options
…are beauty junkies! They want the latest and greatest products STAT.

No matter your clients’ hair length, skin color or hair texture—everyone can experience blonde. From a hint on the ends to all-over platinum, High Voltage Blondes cover nine techniques that let you choose the “voltage level” of blonde you want to achieve. And Redken covers all the tools you need to lighten, tone and protect for healthy, beautiful results.

Designed by Ryan Morgan, Lori Zabel, Sean Godard, these color masters created 9 looks in three levels for inspiration and guidance! See how these three color masters take one of our models from low voltage level 4 to high voltage level 9 in a healthy way by taking care of her hair from the moment she sits in the chair to the moment she goes home!

Take a look at the formulas and sectioning details here: www.redken.com/lookbook/haircolor

OFFER ADD-ON SERVICES TO BOOST REVENUE AT EVERY APPOINTMENT
Blondes account for over 50% of all salon color services! Upgrade your earning potential get clients in the chair every 4 weeks vs. Every 6–8 weeks. When blonde clients sit in your chair, many of them tell you they couldn’t wait to come
in and have their color refreshed! Want to boost revenue? Encourage your clients to move beyond basic blonding! Add-on services increase your service ticket and help you give every client customized blonde—so they’ll leave your chair happy and ready to come back for more!

Let them know they can stop in every 4 weeks for a quick, easy “in between” service. Blonde Idol Base Breakers give you the perfect tool.

For more information, please visit www.redkenpro.com