The possibilities are endless when it comes to the New TIGI’s game changer: Joyride Texturizing Powder Balm – it’s the world’s first Powder Primer for hair a.k.a. PP Balm. Control, de-frizz and add lived-in texture for the ultimate Bed Head look!
The idea behind Joyride is that styling is way easier the day after you’ve washed it. Now there’s no more wait for the perfect style-able texture because TIGI Bed Head brings the world first styling technology straight from the hairdresser’s needs.
What makes Joyride unique is the special care that was taken to create the product. It took three years in the making and over 100 hairdressers demanded formulation tweaks to create a product that simultaneously controls, de-frizzes and makes styling easier by giving lived-in texture for that sexy Bed Head.
Skin-care primer ingredients, known for creating a brilliant base, inspired the innovative formula. Elastomer molecules are custom engineered to give control and de-frizzing benefits like a balm, with a unique non-slip feel (they feel dry and powdery). Add in a bit of silica (found in texture powders) and you have light yet controlled tresses that do what you want them to do.
TIGI’s European Creative Director Akos Bodi said, “it’s the only product I keep in my kit bag with my scissors and combs. It’s a necessity for any style I create.”
The TIGI International Creative Team can’t get enough of Joyride and use it on the models to create unique looks that worked with each model’s hair type. His favorite product cocktail is Joyride and Superstar Queen for a Day on damp hair to create an amazing textured base with insane grip for a bad-ass blow-dry with body.
Use Joyride on damp hair to create the perfect non-slip base for any other styling product you love and to inject hair with a shot of lived-in texture and frizz control. On dry hair it adds definition without the usual stiff feeling of a texture product. The more you use, the more definition you create. It’s totally up to you!
For more information, visit www.bedhead.com