1 June 2023

A Truly Spectacular Event: TIGI European Convention 2019

The TIGI European Convention saw 2 days of inspiration, education and information dedicated to hairdressers from across Europe, who were welcomed to London by Anthony Mascolo, TIGI founder & International Artistic Director, for what proved to be a truly spectacular event.

Mark Bleathman TIGI President and Tobias Kuetscher, TIGI Europe General Manager joined Anthony Mascolo in welcoming guests to the Park Plaza Westminster, where the TIGI European Convention hosted the launch of the new TIGI Modern Classics education collection as well as the latest product innovation from TIGI Copyright. The event also  provided guests with business information and social media ideas to utilize in their salons. Mark Bleathman added that the aim of the TIGI Convention was to give back, provide inspiration, show TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone.

Of course, no TIGI event happens without entertainment and an after-party. The TIGI Convention began on Sunday evening with drinks and a dinner, during which guests were entertained by incredible magician Maddox, from Britain’s Got Talent, and continued with TIGI’s DJ ‘on the decks’ to keep the excitement going into the early hours.


Before dinner the TIGI Collective, selected TIGI educators from salons across Europe, each presented a model depicting their free interpretation of today’s trends in hairstyling in their main cities.

The TIGI Collective comprised:
From Berlin: Ulla Maas, Gianni D’Assero, Frank Senner
From Milan: Alessandro Magrin, Pietro Denaro, Alessandro Scatolini
From Paris: Nicola Fovanna, Florian Henry, Alan Alarcon
From Moscow: Artem Lubinov, Marina Roy, Natalia Kopnina
From London: Evelina Lundgren, Lesley Farrell, Rory Gamble

The second presentation was the TIGI Creative Team’s new Designer Collection. TIGI fashion stylist, Jiv D, worked closely with Anthony Mascolo researching the latest sub-cultures in global fashion and chose 8 trends linking closely to both fashion and music.

The TIGI International Creative Team: Thomas Osborn, Akos Bodi, Maria Kovacs, Piero Gentile, Gen Itoh and Joshua Mascolo created individual looks to define the trends. Each look was coloured with TIGI Copyright Colour by the Technical Creative Team: Warren Boodaghians, Kerrie O’Reilly, Ryan Andrews and Lucy Hicks; to create and show an overall image of hair, fashion, and makeup.

These trends were: The Fashion Activist; Hip Hop Barbie; Gothic Fairy Tale; Manga; The Dreamer; Dancing Queen and Neon Fantasy.

The hairdressing finale of the evening was an incredible presentation of 7 models, each dressed in Jiv D’s designer collection, with individually futuristic hairstyles entitled: SCULPTURE THE ART OF THE HUMAN FORM

The second day commenced with the launch of TIGI Modern Classics. Introducing the new work Anthony Mascolo explained: “This is what TIGI’s all about. Modern Classics offers something to every hairdresser in the salon, from the youngest and least experienced to the advanced, confident stylist and colourist. These are the cuts and colors the majority of clients want, but updated to give a new and fresh look. Both the cuts and colours can be the foundation of your work but can also be pushed to give advanced creative finishes.”

Compering the technical section, TIGI Global Technical Creative Director, Christel Lundqvist explained: “Today’s classic clients are happy to experiment, For example, a ‘hint of rose’ creating a subtle pink tone to blonde, is a shade we are finding many women are not only prepared to have, but love.”

Photos: Alex Barron-Hough


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