Cool, high fashion, red haircolor is the ultimate in hue sophistication. Due to the unpredictability and “fussy” nature of red dye molecules, these shades are often the most difficult for professional stylists to achieve… and even harder for their clients to maintain. Until now.
The new Matrix SoColor & Color Sync High Impact Reds collection produces dazzling, cool, vivid red shades with complete predictability and extraordinary, true-to-tone longevity. These powered-up reds start cool and stay cool—long wear is guaranteed!
The secret to the performance of the SoColor High Impact Reds lies within the revolutionary, PR6 technology. After eight years of research Matrix researchers have created a unique, six-sided molecular structure which reduces the interference from other background tones, producing red color that is clearer, sharper and more vivid. What’s more this larger-than-average molecule enables the red color to remain in the hair longer without fading—talk about tenacity! That means no “brown-outs” or unwanted brassiness—just cool, vibrant red that remains that way!
There are four new High Impact Red SoColor Permanent Color shades (4RV+, 6RV+, 5RR+, 6RR+) and two High Impact Red Color Sync Demi-Permanent hues (4RV+, 6RV+), ranging from rich red violets to robust true reds.
“Creating beautiful red color can really set you apart as a color professional,” says Matrix Artistic Director Nick Stenson, “and the new Matrix SoColor High Impact Reds give colorists an exciting new range of artistic tools to create the most modern, beautiful reds imaginable. Now colorists can offer modern, cool reds with complete confidence!”
Professionals visit www.mymatrixfamily.com for techniques, formulas, salon resources and much more!