Rising British talent Olivia Rose Brady unveils ‘Catalyst’ — a compelling new trend collection that fuses the craft of classic hairdressing with the raw edge of street art.
Rooted in the concept of The Theatre of hair, the latest collection by Olivia Rose Brady is an immersive visual experience that channels strength, power, and transformation through bold, character-driven styling.
Each look in the collection is designed to feel like a performance, with hair as the medium. Drawing inspiration from heroic archetypes and urban expressionism, Brady blends precision-cutting with avant-garde shapes and color palettes that evoke graffiti, murals, and the dynamism of city life. “Every intention behind the hair is to transport you into the world of these strong, heroic people — and make you feel a semblance of their power,” explains Brady.
Technically, ‘Catalyst’ reimagines traditional foundations with unexpected details. Think graphic silhouettes, intentional disconnections, and bursts of pigment that mimic brush strokes or spray can patterns. The result is a body of work that’s emotionally charged, yet meticulously executed.
Credits
Hair: Olivia Rose Brady
Photography: Michael Young
Makeup: Maddie Austin
Fashion: Clare Frith