Discover how Glamsquad’s new partnership with OLAPLEX brings bond-building technology to every doorstep appointment.
Glamsquad has announced a groundbreaking partnership with OLAPLEX that transforms on-demand beauty services. The premium styling service now incorporates OLAPLEX’s patented bond-building technology into every appointment, from blowouts to silk presses. This collaboration brings professional-grade hair science directly to clients’ homes through expert styling.
The partnership equips Glamsquad’s community of over 1,000 professional stylists with OLAPLEX’s complete product range. Every service now delivers visibly stronger, shinier, and healthier hair in real time. Clients receive customized product recommendations and curated takeaways that extend the salon experience beyond the appointment.
The OLAPLEX Upgrade Experience
The partnership introduces The OLAPLEX Upgrade, a premium service add-on that enhances any style with multi-benefit protection. This upgrade transforms regular styling appointments into treatment experiences using OLAPLEX’s signature bond-building formulas.
Whether clients choose a bouncy blowout with lift and heat protection or a sleek silk press with frizz control, each service incorporates customized OLAPLEX products. The upgrade includes formulas like No.5L Leave-In Conditioner and No.6 Bond Smoother, tailored to individual hair texture and desired results.
Industry Leadership Meets Innovation
“I’ve been a Glamsquad client since their beta days and have known the founders for many years, so this partnership feels especially personal,” said Amanda Baldwin, CEO of OLAPLEX. “OLAPLEX is like hair health insurance—it allows you to enjoy the styles you love while minimizing damage.”
“Partnering with OLAPLEX is a natural evolution of our commitment to delivering high-end beauty services at home,” said David Goldweitz, CEO of Glamsquad. “We’re thrilled to offer our clients a premium experience using products that are trusted by professionals around the world.”
Elevated Professional Standards
The stylist community shows excitement about working with high-performance formulas that support healthier hair outcomes. OLAPLEX brings unmatched credibility and performance to every service while delivering polished, science-powered looks.
The collaboration also includes co-branded events in select markets. These immersive experiences allow clients to see, feel, and experience OLAPLEX-powered results firsthand beyond traditional appointments.
Transforming At-Home Beauty
This partnership represents a significant shift in on-demand beauty services. Clients now access professional-grade hair science in the comfort of their homes. The combination of expert styling and advanced hair technology creates unprecedented convenience and quality.
The Glamsquad x OLAPLEX partnership launched across all markets in August 2025, setting new standards for mobile beauty services.