The 22nd edition of Cosmoprof North America Las Vegas closes with strong momentum, reaffirming its industry leadership.
The 22nd edition of Cosmoprof North America Las Vegas wrapped up with great success, solidifying its position as the leading B2B beauty event in the Americas. With 26,000 visits from 103 countries and over 1,000 exhibiting companies from 44 countries, the show served as a crucial hub for the industry to forge new partnerships, share knowledge, and explore the latest trends and innovations. A notable highlight was the continued influence of Korean Beauty, which saw a remarkable 51% increase in participating brands and suppliers.
Show Highlights
Attendees were able to take advantage of an exclusive Buyer Program. This hosted over 200 leading buyers from companies like L’Oréal, Nordstrom, Revlon, and Target. Combined with Cosmoprof’s AI-powered matchmaking tool, it helped professionals maximize their time and connect with the right partners.
The event also offered a rich schedule of educational content through Entrepreneur Academy, CosmoTalks, and Cosmopack Education. These panels and discussions were designed to deepen industry knowledge on timely topics such as engaging Generation Alpha and navigating the new era of beauty packaging.
A Celebration of Trends and Innovation
The show’s trends and innovation were celebrated throughout the event. The CosmoTrends report, curated by BEAUTYSTREAMS, highlighted five emerging beauty directions, including products for sensitive skin and advanced mask technologies.
The Cosmoprof & Cosmopack North America Awards also honored product excellence across six categories. These included exhibitors from both the Las Vegas and Miami editions for the first time. Winners included:
- Cosmopack North America Awards:
- Formulation and Packaging: Design & Materials – ICURE Pharm & Cosmetics Inc.
- Packaging: Design & Materials – Shinkwang M&P
- Cosmoprof North America Awards:
- Green & Organic – N&B S.r.l. Società Benefit
- Hair Products – Amaxy
- Make Up & Nail Products – Aekyung Industrial Co., Ltd.
- Skin & Body Care Products – NANOBIOSYSTEM CO., LTD.
Enthusiastic Feedback from Exhibitors and Attendees
The event received glowing reviews from both exhibitors and attendees. Returning exhibitor Luisella Bovera, Senior Vice President of Colep Consumer Products, called it “a great success with an outstanding number of visitors and a highly engaged audience.”
Dr. Whitney Hovenic and Hillary Schieve, Founders of SPOOGE, praised their experience in the Discover Beauty program. She said it was “a truly transformative experience—one that offered invaluable exposure, meaningful industry recognition. It also enabled access to high-value contacts that will have a lasting impact on our growth.”
Katie Petroskey, Senior Manager of Brand Acquisition for Nordstrom Marketplace, also shared her positive experience, saying, “The Nordstrom marketplace team came to the show to discover new brands in the beauty space to launch on our online platform, and we absolutely did that. We felt that there were high quality brands at the show who met all our criteria and were very interested in coming onto Nordstrom’s platform.”
Looking Ahead
Cosmoprof North America continues to be the key platform where the industry’s future takes shape. The next stop is Miami Beach for the third edition of Cosmoprof North America Miami, scheduled for January 27–29, 2026.
The 23rd edition of Cosmoprof North America Las Vegas returns to the Mandalay Bay Convention Center from July 13–15, 2026. It will feature a new Monday through Wednesday format. WATCH THIS SPACE FOR MORE INFO!