To celebrate Silkey’s remarkable 56th anniversary, Buenos Aires played host to an unforgettable evening of hairdressing excellence, as the world-renowned Toni&Guy Artistic Team took the stage to present a dynamic, fashion-forward showcase that blended education, creativity, and artistry.
In honour of Silkey’s 56th anniversary, Toni&Guy was invited to Buenos Aires to showcase the very best of British Hairdressing and delivered an awe-stopping and inspirational, four-segment show. Opening with Provoke, the brand’s creative education collection, the team unveiled the latest in advanced cutting and colouring techniques. Each look was a bold statement of precision, texture, and wearable artistry.
The team also introduced their latest House of Toni&Guy campaign to South America – the embodiment of the brand’s unique alchemy, where global salons, education, hair care, fashion, and heritage, come together in perfect harmony.
Celebrating the brand’s longstanding partnership with the British Fashion Council, the next segment highlighted Toni&Guy’s deep-rooted connection to the world of fashion and the stage came to life with looks inspired by London Fashion Week, featuring designs straight from Paul Costelloe’s latest catwalk collection.
The show concluded with a striking Avant-Garde segment, where the team unveiled three sculptural creations that pushed creative boundaries. Joined onstage by Silkey’s Argentinian team, the event closed in a vibrant celebration of shared artistry, passion, and global hairdressing unity.
As one of the world’s leading names in hairdressing education, the Toni&Guy Artistic Team continues to set the benchmark for creative and technical excellence. Their commitment to empowering professionals through education, innovation, and artistry cements their position as a global reference point for the future of hairdressing.