7 October 2025

The Butterfly Effect: Selena Gomez Embraces TikTok’s Favorite Cut

The butterfly cut—a voluminous, layered style that’s been sweeping TikTok—just got the ultimate celebrity endorsement; Selena Gomez debuted her fresh take on the trend, sparking a surge in searches for this nostalgic yet modern look.

The butterfly cut is all about movement and versatility. Long, cascading layers combined with shorter, face-framing pieces create a soft, fluttering effect reminiscent of the iconic ‘90s blowout. It’s a style that flatters multiple hair lengths and textures, offering drama without sacrificing manageability.

Why It Works:

The butterfly cut is ideal for clients who want to keep length while adding body and dimension. Its layered structure offers flexibility—wear it sleek for a polished look, or amp up volume for that trending “supermodel” finish.

Pro Tip:

Styling this cut is all about the blow-dry. Round brushes, lightweight volumizing sprays, and heat protection are key to achieving the airy bounce that defines the look. For clients with fine hair, recommend a root-lifting mousse and a texturizing spray for extra hold.

The Trend Factor:

With #ButterflyHaircut racking up hundreds of millions of views on TikTok, and stars like Selena giving it her stamp of approval, this is the cut of the moment. It’s the perfect option for clients looking to refresh their style without going too short.

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