Cloud Nine strengthens its leadership with the appointment of Stephanie Mason as Global Managing Director, marking a new era of innovation and growth.
As of 23 June 2025, Stephanie Mason officially steps into her new role as Global Managing Director for the international hairstyling brand, Cloud Nine. Mason takes the reins at a pivotal time, poised to spearhead Cloud Nine’s global growth and expansion plans. Her appointment coincides with the company’s ambitious rebrand, a bold initiative set to challenge existing norms within the category.
A Vision for Transformative Growth
“We’re not just entering an exciting new phase of exponential growth here at Cloud Nine; we’re also approaching it with a unique perspective,” shares Stephanie. “Our rebrand is deeply meaningful, firmly rooted in our core values, and places product innovation and excellence at its heart. These elements, combined with our talented team and close collaboration with stylists, will usher in a new era for heat hair styling. Consumers will actively seek out our Intelligent Hair Technology—tools specifically designed to adapt to individual hair needs, promoting strength, glossiness, and lasting health.”
A Proven Leader in the Hair Industry
Stephanie Mason brings a wealth of experience to her new position. She first made her mark on the hair industry at just 23, founding Showpony, a business she successfully scaled across 22 countries before its sale to Kevin Murphy in 2023. Following this remarkable success, she dedicated her expertise to helping several brands navigate the complexities of global expansion.
Continuing a Legacy of Female Empowerment
Stephanie attributes her career success to an environment that actively nurtures female leadership and innovation. “Cloud Nine Honorary Chair, Susan Powls, has always been a tremendous inspiration to me,” Stephanie notes regarding her appointment. “Entrepreneurial success stories like Susan’s—raw, authentic, and powerful—form the very foundation of our brand. I believe they are also key to connecting with our customers on an even deeper level. As women, we all understand what it’s like to be excluded from the narrative. Now is the time to own our triumphs and empower others to do the same.”
Martin Rae, Chairman of Cloud Nine, emphasises the impact of Mason’s contribution since her arrival earlier this year. “Stephanie’s expertise has proved invaluable, fuelling our continued double-digit growth,” he states. “Female leadership has always been a significant part of Cloud Nine’s identity. My mum founded ghd in the early 2000s. She was a true innovator, fiercely fighting to have her ideas recognised. As a business where 67% of our workforce is female, we are incredibly proud to continue our legacy of elevating and crediting leaders like Stephanie Mason. It is vital for our brand, the wider industry, and our team that women remain front and centre as we champion this new era of healthy hair styling.”