ROAR Hair & Beauty defines inclusivity, with their vibrant Prism Rainbow creation – a celebration of pride and self-expression, without limitations.
ROAR Hair & Beauty champions inclusivity, which serves as the foundation for their entire operation. Their beautiful Prism Rainbow creation powerfully demonstrates this unwavering commitment to self-expression. They ensure every single guest receives a truly warm welcome, regardless of individual gender or unique identity. ROAR has therefore built an exceptional reputation as a salon group that genuinely celebrates true individuality.
“At ROAR, we celebrate Pride every day, not simply once a year,” explains Brian ‘Leo’ McCallum, owner of ROAR Hair & Beauty. “For me, inclusivity is at our core; it shapes how we train our teams and connect with clients.”
Prism Rainbow: A Statement in Colour
“To create Prism Rainbow, we first pre-lightened hair using Goldwell’s Light Dimension Silk,” Leo states. “This achieved a perfectly clean, even base for the vibrant colours. Prism Rainbow profoundly celebrates true diversity, deep individuality, and freedom to be unapologetically yourself,” explains Leo. “It represents ROAR’s strong commitment to fostering a fully inclusive, welcoming safe space. This creation showcases hair artistry as a powerful medium for genuine self-expression.”
True Inclusivity: Pride Celebrated Every Single Day
ROAR’s approach consistently ensures pricing focuses on technique, time, and precise complexity. This actively reinforces essential fairness within an industry where gender-based costs historically prevailed. Leo explains: “When ROAR first opened its doors, we introduced gender-neutral pricing immediately. This ensures services are always about skill and creativity, not outdated assumptions concerning gender.”
Respecting personal pronouns constitutes an essential part of how ROAR connects with clients. ROAR carefully integrates pronoun awareness into their effective booking system and comprehensive staff training. Leo adds: “This represents a powerful step towards making people feel authentically seen and valued.” This meticulously ensures every single guest genuinely feels acknowledged and truly seen from the moment they walk through their welcoming doors.