This year, Schwarzkopf proudly partners with Primavera Sound festival in Barcelona – because self-expression deserves a stage!
At a festival like Primavera Sound, hair is never just hair. It’s part of the look, the vibe, the moment. It moves with the music, captures the mood, and becomes a form of self-expression as personal as your playlist. That’s why this year, Schwarzkopf is partnering with one of the world’s most iconic music festivals – Primavera Sound, taking place this week from June 4 to 8 in Barcelona.
As a brand rooted in tradition and driven by change, Schwarzkopf celebrates individuality in all its forms. They see hair as a canvas – ready for reinvention, reflection, or rebellion. From braids and bold colors to dazzling waves and natural textures, festival hair is as diverse as the crowd and the lineup itself.
Primavera Sound is more than just music – it’s a space to get inspired by the artists on stage and the crowd off it, and to express exactly who you are. Just like Schwarzkopf, this iconic festival celebrates style that doesn’t follow rules—it reflects your mood, your mindset, and the moment.
With the global claim ‘For Every You‘, Schwarzkopf embraces the belief that no one is ever just one thing:
“Hair shifts with how you feel – and we’re here with the inspiration, the expertise, and the products to match.” ‘For Every You‘ cements the brand’s commitment to inclusivity, personalization, and empowerment, celebrating the beauty within every individual hair journey – whilst embracing diversity and personal expression. This message is supported by a global community of hairdressers and industry experts, who bring passion, skill and authenticity to every creation.
At Primavera Sound, individuality isn’t curated—it’s lived. And Schwarzkopf is proud to be part of that experience – where hair becomes part of the story, and every version of you is entirely your own.
