Make it With Wahl champions the next generation of talented hair professionals through authentic storytelling champions the next generation of talented hair professionals through authentic storytelling.
For over a century, Wahl Professional has consistently set the standard for barbers and groomers. They have diligently built a brand founded on craftsmanship and trustworthy tools. Now, the brand proudly introduces ‘Make it With Wahl,’ evolving its global platform. This initiative focuses on the next generation of talented hair professionals, specifically spotlighting their real, authentic stories. Wahl Professional celebrates the spirit and heart of barbering, recognizing the individuals behind the chair who propel the craft forward.
The Vision Behind the Campaign
“The true foundation of barbering and grooming has always been the powerful, personal connection between those in the chair and those behind it – even before my grandfather started this company in 1919,” said Lance Wahl, Global SVP of Sales & Marketing. “For over a century, we’ve championed and celebrated the professionals who make this industry what it is. It’s an honor to share their stories and to be a part of the timeless bond between barbers, groomers, and their clients.” The campaign first launched in 2024, marking a significant brand evolution for the century-old family business. It underscored Wahl Professional’s strong commitment to the profession and its vibrant community.
Empowering the Next Generation
This latest initiative builds upon Wahl Professional’s long history of honoring professionals and innovating for the future. It captures the spirit of the modern barber: their ambition, creativity, and perseverance. The campaign embraces new ways to connect with these rising talents. Wahl Professional is actively partnering with today’s generation of barbers across the country, by telling authentic stories about their journeys, values, and what it truly means to “make it.”
Join the Journey
The sharing of these compelling stories begins right now – in June 2025, with engaging campaign videos will roll out consistently through the fall. Wahl Professional encourages audiences not only to watch these narratives but also to deeply connect with them. Indeed, ‘Make it With Wahl’ offers more than just individual stories. It provides a profound lens into the rich history of barbering, grooming, and the enduring legacy of Wahl.
For more comprehensive information on Wahl Professional, please visit WahlPro.com today.