3 May 2025

Goldwell sets the hair trends at About You FashionMania in Berlin

Last Friday evening, 25th April, 2025, Goldwell was the exclusive hair partner at the About You Fashion event, FashionMania, an electrifying fashion show with thrilling entertainment and unforgettable experiences. About You is one of the largest fashion e-tailers in Germany.

As the official hair partner, Goldwell showcased the latest hair trends, with lead stylist Daniel Felix Bruns revealing key upcoming looks alongside expert tips for styling and hair care.

What was the vision for the models’ hairstyles at About You FashionMania?
“Our goal was to make the models’ natural beauty truly shine,” said Daniel Bruns. “That meant less frizz, more shine, and effortless, natural hairstyles.”

Which hair trends will we see in 2025?
According to Daniel Bruns, 2025 will see the return of layered cuts, inspired by the iconic styles of the 1970s. Curtain bangs, softly framing the face, will be a standout trend. “These styles offer a modern reinterpretation of classic looks and are incredibly versatile,” he explained.

Longer hairstyles are also making a major comeback among men. “More and more male models are growing out their hair, often at the suggestion of their agencies, resulting in more bookings. The trend is clearly shifting towards longer styles — buzz cuts are becoming a thing of the past,” he noted.

Daniel Brun’s styling tips                           
For a long-lasting blowout, Daniel recommends the Goldwell StyleSign Sea Salt Spray before blow-drying. “It provides the hair with structure and enduring hold,” he said. For those seeking extra volume for fine hair, the Goldwell Dry Texture Spray is a must-have. Bruns suggests spraying it into the hair while hanging the head upside down, then working it in for maximum lift.

Pro Tip for At-Home Styling:
“Always use anti-frizz products,” Daniel Bruns advised. “Humidity is the main cause of frizz, and these products are essential for keeping it under control.” For a quick and stylish everyday look, he recommends natural waves: “Apply the Goldwell Air Dry BB Cream to damp hair, twist it into a high bun, and let it air-dry. In the evening, simply release the bun and shake out the hair for soft, natural waves.”

About You FashionMania photo credits: @annikayanura

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