On April 13 and 14, Schwarzkopf Professional celebrated the future of hairdressing alongside a global community of passionate hair enthusiasts at the Hair by Schwarzkopf Festival.
Headlined by celebrity stylist and Schwarzkopf Global Color Ambassador Chris Appleton, the event offered an immersive celebration of creativity, craftsmanship, and connection at Motorwerk in Berlin. Fueled by the Schwarzkopf claim For Every You, the festival underscored the brand’s commitment to support and connect customers in new and meaningful ways, elevating the industry through innovation and a renewed focus on community. International Hair by SchwarzkopfPro collection artists and speakers, including Schwarzkopf Professional’s U.S. Creative Director of Color & Technique Tracey Cunningham, Schwarzkopf Professional’s U.S. Hair Color Trend Ambassador Jacob Schwartz, and legendary British photographer Rankin, shared groundbreaking techniques and insights, showcasing the future of hairdressing through various shows, interviews, panels and workshops.
The Hair by Schwarzkopf Festival offered a platform for inspiration for over 55 artists from over 25 countries and more than 600 participants from 45 nations, including professionals, artists, creators, opinion leaders, customers, media and influencers. Hosted at the iconic Motorwerk Berlin –a historic brick building built in 1921 that once produced electric motors– the venue’s raw industrial charm transformed into a vibrant hub of inspiration for professionals from around the world.
“With For Every You, we celebrate the individuality and artistry of hairdressing, empowering hair professionals worldwide to express themselves and master their craft. Witnessing this global community come together at the Hair by Schwarzkopf Festival has been truly inspiring. Over the past two days, exceptional talents from around the world have brought For Every You to life – by showcasing their talent, creativity, and passion in extraordinary ways. Proving once more the power of hair in shaping identity and unlocking self-expression and creativity. I am incredibly proud to have shared this moment with our guests, artists, creators, colleagues, and the international hairdressing community who made these two unforgettable days in Berlin so special”, says the Corporate Vice President Henkel Consumer Brands Hair Schwarzkopf, Matthieu Chauvet.
With 60 immersive activities across four stages, guests explored how hair connects to culture, fashion, personal stories, social media, business, and mindfulness. The festival invited attendees to dive into electrifying live shows, hands-on look & learn sessions, thought-provoking talks, interviews, panels and interactive workshops.
“Being a part of the Hair by Schwarzkopf Festival was an honor. To share my journey, connect with such a passionate global community of hair professionals, and witness the incredible artistry driven by For Every You was inspiring. It’s events like these that remind us of the transformative power of hair and its ability to unlock self-expression and confidence in everyone”, says celebrity hairstylist and Schwarzkopf Global Color Ambassador, Chris Appleton.
Beyond the stages, experience areas brought the festival’s spirit to life:
- The Hair by SchwarzkopfPro gallery exhibited the beautiful imagery from the collection, celebrating artistry and craftsmanship.
- At the Silhouette Set, guests could get their silhouette picture taken, making them part of the Schwarzkopf Professional community.
- Authority in Color and Authority in Care showcased expertise in mind-blowing science experiments and demonstrations and Schwarzkopf Professional’s latest technologies in advanced haircare.
- Shaping Futures and Sustainability highlighted innovation and responsibility in the industry.
- Digital Education pushed boundaries with virtual reality experiences and an AI persona, redefining how hairstylists learn and create.
From groundbreaking artistry to transformative conservations, the Hair by Schwarzkopf Festival was an unforgettable experience that shaped the future of hairdressing.
These are some of the highlights from the 2025 Hair by Schwarzkopf Festival:
- Chris Appleton Schwarzkopf Global Hair Color Ambassador: The visionary behind some of Hollywood’s most iconic looks took guests on a wild ride through his personal journey in the hair industry, unveiling personal stories from his career, highlighting the transformative power of hair, and revealing the highs, lows, and unforgettable moments that shaped his professional path. These behind-the-scenes insights inspired guests to elevate their craft and make their very own mark on the industry.
- HAIR BY SCHWARZKOPFPRO show: A dynamic celebration of modern hair culture, individuality, and artistic expression presented by Hair by SchwarzkopfPro. On stage, industry pioneers like Lesley Jennison, Brendnetta Ashley, Patricia Nikole and SHY+FLO showcased their signature techniques, bringing their creative vision to life and set a new benchmark for showcasing the services that salon clients will ask for tomorrow. With seamless color blends, contemporary cuts, and innovative styling, they redefined industry standards – placing a strong spotlight on the standout salon services of 2025: Contract Blonde, Curly Pop, and Embrace Grey, each brought to life on stage through inspiring, beautifully crafted variations. These creations embody the craftsmanship and passion at the heart of FOR EVERY YOU – a tribute to the artistry of hairdressing, where creativity belongs to every stylist, every salon, and every client.
- Fashion Week – Visualization of Dreams: Renowned session stylist Pablo Kuemin and Schwarzkopf Professional Global Ambassador Lesley Jennison delivered a groundbreaking runway show where elegance met innovation. Featuring bold, standout wigs and vibrant, daring color palettes, the spectacle show presented meticulously curated looks, an electrifying live photoshoot, and exclusive behind-the-scenes moments. This high-energy event pushed the boundaries of creativity and style, offering a transformative celebration of fashion and hair artistry.
About FOR EVERY YOU
In a powerful repositioning, Schwarzkopf introduces its all-encompassing claim For Every You. This cements the brand’s commitment to inclusivity, personalization, and empowerment, celebrating the beauty within every individual hair journey – whilst embracing diversity and personal expression. This message is supported by a global community of hairdressers and industry experts, who bring passion, skill and authenticity to every creation.