Inspiration Day by Upp Beauty is an event designed to recognize the talent and creativity of hairdressers, artists with the power to transform lives.
Inspiration Day by Upp Beauty will be held in Madrid, Vigo and Murcia (Spain), seeking to highlight the importance of stylists in our society, providing them with a space to learn, be inspired and connect with other professionals in the sector. More than a training day, Inspiration Day by Upp Beauty is an enriching experience that combines art, culture and learning. With an innovative approach, it offers exclusive content and memorable moments that reinforce the brand’s prestige and generate a positive impact on the professional beauty community.
Montibello, official sponsor of Inspiration Day by Upp Beauty
The event will be sponsored by Montibello, a brand recognized for its excellence in the beauty industry. Thanks to its support, Inspiration Day by Upp Beauty will combine high-level hairdressing with a motivational approach from experts who have set trends in the industry. Attendees will be able to learn from leading figures, discover new techniques and immerse themselves in an inspiring experience that will elevate their creativity and passion for the profession. This new format will travel through three cities in a unique tour that will bring together the best professionals in the sector. Murcia (March 10), Madrid (March 24) and Vigo (April 6) will be the Spanish venues for this exclusive event, which will combine training, inspiration and trends in hairdressing with renowned experts.
Richard Ashforth and Candice McKay: international icons
The event will feature the presence of two big names in global hairdressing. Richard Ashforth, founder of Saco Hair, is a benchmark for his avant-garde style and his passion for education. He has worked in the most prestigious fashion weeks and runs his prestigious academy in London. For her part, Candice McKay, a renowned South African hairdresser and educator, has presented collections in more than 43 countries and has received awards such as the AIPP and the International Hairdressing Award. Her “Sonder” collection, inspired by the African philosophy Ubuntu, celebrates human connection and diversity.
Mayte Garrote, Special Guest in Vigo
The renowned Spanish hairdresser Mayte Garrote, expert in avant-garde and bridal, will be the special guest at the Vigo show. Her talent and creativity have made her a benchmark in the sector at an international level. During the event, she will share innovative techniques and her unique vision of hairdressing.



Motivation with Álex Corretja, Mago More, and Victor Küppers
Inspiration Day by Upp Beauty will not only offer training in hairdressing but also inspiration in personal development.
- Álex Corretja, former professional tennis player and world No. 2 in 1999, will share his experience in developing a winning mindset and overcoming challenges.
- Mago More, speaker and leadership expert, will teach strategies to enhance productivity and achieve success.
- Victor Küppers, motivational coach, will discuss the impact of attitude in both life and profession.



A Transformational Event
Supported by Montibello, Inspiration Day by Upp Beauty stands as a highly valuable initiative for our industry. Through its tour, it will offer attendees the opportunity to learn from top professionals, discover the latest trends, and strengthen their passion for hairdressing. More than just training, it will be an inspiring and transformative experience.
Program:
- March 10 – Murcia: Richard Ashforth & Mago More
- March 24 – Madrid: Candice McKay & Victor Küppers
- April 6 – Vigo: Richard Ashforth & Álex Corretja, with a special collaboration from Mayte Garrote