21 June 2025

Schwarzkopf Professional: styling stars for the Golden Globes

Tracey Cunningham and Jacob Schwartz were busy styling four gorgeous stars for the Golden Globe Awards with Schwarzkopf Professional.

Schwarzkopf Professionals was on hand with Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Color & Technique and Jacob Schwartz, Schwarzkopf Professional’s U.S. Hair Color Trend Ambassador to style four stunning stars with head-turning looks for the Golden Globes.

The many celebrities rocking Schwarzkopf Professional Hair Color on the Golden Globe red carpet further solidified Schwarzkopf Professional as THE Hollywood color brand. In October 2024, Schwarzkopf made waves by naming Tracey Cunningham as its U.S. Creative Director of Color Technique and Jacob Schwartz as its U.S. Hair Color Trend Ambassador. Together, Tracey and Jacob are known for their commitment to color excellence, creating iconic looks for stars like Lana Del Rey, Khloé Kardashian, Lindsay Lohan, Brie Larson, Margot Robbie, Troye Sivan, Charlize Theron, Sydney Sweeney, Suki Waterhouse, and now Nikki Glaser. Tonight was no exception.  

Anya Taylor-Joy

Anya Taylor-Joy turned heads on the Golden Globes red carpet with her ethereal platinum blonde locks, perfectly paired with her soft pink satin Dior gown. A vision of modern Hollywood glamour, Anya’s luminous hair glowed under the bright lights—and for the first time ever, Tracey Cunningham is revealing the Schwarzkopf Professional formula behind her signature blonde shade.

To craft Anya’s breathtaking blonde, Tracey relied on Schwarzkopf Professional’s IGORA VIBRANCE Demi-Permanent Color Line. With an unmatched range of toners and endless mixability, IGORA VIBRANCE offers colorists unparalleled creativity to achieve custom blonde shades while delivering glass-like shine and long-lasting vibrancy. It was the perfect choice to elevate Anya’s iconic look, blending timeless sophistication with radiant elegance.

Root Color: Schwarzkopf Professional IGORA VIBRANCE

  • 20g 9-1
  • 20g 9.5-5
  • 20g Clear
  • 6 vol Gel
  • Processing Time: Up to 20 minutes

Emma Stone

The ever-stunning Emma Stone turned heads by debuting a striking new pixie cut—her shortest look yet! Adding to the transformation, Emma showcased a warm, nutmeg-inspired shade, a natural copper tone slightly darker than her signature ruby red. The gorgeous color was expertly crafted by Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Color & Technique.

Achieving natural copper tones can be notoriously tricky, but Tracey trusted Schwarzkopf Professional’s IGORA VIBRANCE Demi-Permanent Color Line to bring Emma’s look to life. With its extensive range of red shades and boosters, IGORA VIBRANCE allowed Tracey to achieve a beautifully natural, multidimensional red hue that glows with a glass-like shine. To ensure long-lasting vibrancy, Tracey finished the look with a gloss overlay that locked in the rich red tones for maximum wear—making it the perfect pairing for the Golden Globes spotlight.

The formula behind Emma’s jaw-dropping transformation is below:

ll-Over Color:

  • Schwarzkopf Professional IGORA VIBRANCE
  • 10g 8-0, 10g 7-55, 10g 7-57, 10g 9-7
  • 40g 6 vol lotion
  • Processing time: 20 minutes

Gloss Overlay:

  • Schwarzkopf Professional IGORA VIBRANCE
  • 5g 9-7, 5g 0-55, 5g 7-77
  • 6 vol gel
  • Processing time: 4 minutes

Margaret Qualley

Margaret Qualley dazzled on the red carpet tonight as she celebrated her Golden Globe nomination for The Substance. Her effortless beauty was perfectly complemented by her rich, glossy brunette locks—a look crafted by none other than Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Color & Technique.

For Margaret’s award-worthy hair, Tracey turned to Schwarzkopf Professional’s IGORA VIBRANCE Demi-Permanent Hair Color Line, a go-to for achieving rich, dimensional brunettes. Whether aiming for warm, chocolatey tones or cool, ashy hues, IGORA VIBRANCE offers endless options. Its advanced technology provides unparalleled shine and longevity, making it the ultimate choice for creating red carpet-ready brunettes.

Find the official Schwarzkopf Professional formula behind Margaret’s striking look here:

Root Color:

  • IGORA VIBRANCE
    • Hairline: 6-1 with 13 vol lotion
    • Base: 5-1 + 6-1 with 13 vol lotion
    • Processing time: 20 minutes

Gloss Overlay:

  • IGORA VIBRANCE
    • Hairline: 6-1 with 6 vol gel
    • Base: 6-1 + 5-1 with 6 vol gel
    • Processing time: 20 minutes (6-1 with 6 vol pulled through ends during the last 5 minutes)

Nikki Glaser

Nikki Glaser made her mark tonight as she took the stage for her first-ever Golden Globes hosting debut, and her radiant blonde locks shined as brightly as the Golden Globe statue itself! Her stunning hair color was crafted by none other than Jacob Schwartz, Schwarzkopf Professional’s U.S. Hair Color Trend Ambassador. Her blonde excellence was the perfect crowning touch for her milestone moment.

As a first-time host, Nikki needed a look that gave her the confidence to shine worry-free all night long—and Jacob turned to Schwarzkopf Professional, a brand trusted by Hollywood’s top colorists, to deliver. With Schwarzkopf Professional’s IGORA VIBRANCE Demi-Permanent Color Line, Jacob created Nikki’s multidimensional blonde, ensuring unparalleled brilliance, shine, and long-lasting vibrancy under the bright stage lights and countless cameras.

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