L’Oréal Professionnel’s Salon Emotion program can help you hone your business savvy and help you make a special connection with your clients.
L’Oréal Professionnel’s Salon Emotion program is boosting business in salons nationwide. How? By simply focusing on a people-oriented business approach. The four salon owners featured are just a few who have succeeded in turning their businesses around. Even in the aftermath of pandemic closures, Salon Emotion opened up a new approach to client loyalty through communications.
This unique transformative program is designed to elevate the client experience and drive loyalty to your salon. The exclusive seven-step program provides the tools, mindset, and training to create the ultimate client experience in your salon.
Enthusiastic endorsements
Yureesh Hooker, owner of Broome Street Society Salon in NYC claims, “The program taught me how to connect better with my clients, allowing me to give each one of my clients an experience that not only meets their expectations, but exceeds them in every way.”



Halfway across the country in Chicago, George Gonzalez, owner of George the Salon, concurs. “After implementing Salon Emotion, we offer hear how friendly and attentive our staff is, he notes. I feel it’s a direct link to my whole team knowing about learning what’s important and how to implement the program for real consistency.”


At Currie Hair, Skin and Nails, owner Randy Currie especially appreciated the L’Oréal New Expression Tool as a media source that intrigues guests. The inclusion of brand content even enables the salon to develop custom advertising. “These create a more interactive experience for the guest and elevate the time they spend in the salon” he says.



Luke Huffstutter, owner of Annastasia Salon in Portland, Oregon, was already a Salon Emotion devotee when he started the Sustainable Salon Emotion class to keep his salon on the track. “This is something we have to do both morally and as expected by our clientele,” Luke declared.


Salon Emotion – It’s the smart thing to do!
Find our more here: www.salonemotion.com