‘Son a Bleach’ is a bold and imaginative project dedicated to celebrating self-expression and individuality through transformative hairstyles.
‘Son a Bleach’ is a playful yet poignant exploration of self-expression through hair that dares to be messy. This project by Veronica de Totero, Valentina Sergi and Gianfranco Filoni flips the script on conventional beauty standards, celebrating the charm of imperfection with hairstyles that are anything but polished.
Each look is a delightful rebellion—rough around the edges, unapologetically bold, and filled with personality. With a wink and a nod, we invite women to embrace their quirks and rock their individuality, proving that the best accessory is confidence, not conformity. Join us in this vibrant celebration where every imperfect hairstyle tells a story and invites a laugh, all while redefining what it means to be beautifully unique.
TEAM:
ART DIRECTOR, PRODUCER & STYLIST: VERONICA DE TOTERO/ @bero_nike
PHOTOGRAPHER: VALENTINA SERGI/ @_sergia
RETOUCHER: TATYANA TARBEEVA/ @taty_retoucher
COLORIST: RYAN PHILIPS / @phillips_pictures
MODELS: LINDA HAND, VALENTINA SERGI, VERONICA DE TOTERO/ @lindahand_official , @_sergia , @bero_nike
MAKE UP ARTIST: GAIA SANTORO,VERONICA AMATO, SARA CHITTANO/ @gaia_s_mua , @sarachittanoo, @nicamat
HAIR STYLIST: GIANFRANCO FILONI x KAMM HAIRSALON/ @gianfrancofiloni x @kammhairsalon NAIL ARTIST: ELISA RIEZZO/ @elisariezzomua
clothing by CANDIDO 1859/ @candido1859
eyewear by Ottica Giuliano/ @giulianottica