The Arabian Color Fiesta took the spotlight on the opening day of Beautyworld Middle East 2024, where a celebration of talent, creativity, and skill unfolded at the brand-new beautyLIVE stage.
Held at the Dubai World Trade Centre from October 28 to 30, Beautyworld Middle East returned for its 28th edition, featuring innovative stages, live demos, and an impressive roster of brands and professionals who are reshaping the future of beauty. With over 70,000 attendees expected, this year’s event promises to be the largest and most dynamic yet.
One of the most anticipated features of the event, beautyLIVE, made its debut this year, offering an interactive platform for hair and beauty professionals to witness and learn from live demonstrations, cutting-edge techniques, and the latest trends. Day One of beautyLIVE kicked off with the Arabian Color Fiesta in collaboration with Goldwell, a vibrant competition showcasing the most talented hairstylists from the Gulf region, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. This high-energy competition allowed stylists to compete for prestigious titles, creating a spectacular display of artistry and technique that captivated the audience.
The Arabian Color Fiesta culminated in an exciting showdown between regional finalists, each vying for top honors. The grand titles were awarded to three standout professionals: Meline Oganesian, crowned Hair Colorist of the Year; Svetlana Kananenka, who took home Hair Cutter of the Year; and Indira Nobile, celebrated as New Talent of the Year. These winners demonstrated exceptional skill and creativity, setting a high bar for the future of hair artistry in the Middle East.
HAIR CUTTER CATEGORY
GOLD: Meline Oganesian
SILVER: Andrea De Luca
BRONZE: Kiyal Ayazova
HAIR COLORIST CATEGORY
GOLD: Svetlana Kananenka
SILVER: Danni Chauhan
BRONZE: Elmira Eralieva
NEW TALENT CATEGORY
GOLD: Indira Nobile
SILVER: Jalyne Collado
BRONZE: Wilma Luna
Lucy Mehta, Brand Manager of Goldwell, said: “Hair colour trends in the Middle East are very different to Europe because our hair type is different, which is one of the reasons we wanted to collaborate with Beautyworld Middle East this year and showcase the Arabian Color Fiesta – to highlight current trends in the region.”
Mohammed Madi, President of Madi International, one of the Middle East’s leading premium professional beauty businesses and distributor of Goldwell in the region, said: “We have been coordinating with Beautyworld Middle East for more than 20 years, and this year we decided to do an exciting collaboration between Goldwell and the beautyLIVE stage. We feel that Beautyworld Middle East is an important event and we have an important competition to showcase. When you create such a competition, you see the best of the industry – the best of hairdressers, a lot of creativity, a lot of inspiration. It’s a great thing to feel and see.”
The excitement continues with more live performances, demonstrations from leading experts like Jeff Reiisi, Zara Yuldasheva, Addoony, and fashion parades by Wahl Professional on Days Two and Three, promising a memorable showcase of global talent and expertise. As the largest beauty trade show in the region, Beautyworld Middle East 2024 cements its role as an essential hub for innovation, learning, and inspiration for hair and beauty professionals across the globe.