A career in hairdressing shares common characteristics across many countries. The development process is often similar. Turkish hairdresser, Emre Ayaksız, has gone through all those development stages to make history by becoming a global brand ambassador.

With over 1.3 million followers and a diverse clientele ranging from China to Africa and America, Emre Ayaksız is recognized as one of the most promising young hairdressers. As a Global Ambassador for Schwarzkopf Professional, Emre meets with and shares his expertise with his colleagues in a wide range of locations, including Italy, the Netherlands, the United Arab Emirates, and Belgium. His next stop is Germany, Stuttgart. There, Emre will perform on stage at his show and masterclass Blonde Spectacle to help train his German colleagues on 13 – 14 October 2024. In hairdressing circles, Emre is considered something of an authority. In fact, he is recognized as ‘Lived in Blonde Advocate Turkiye’.



Emre Ayaksız – A Story of Passion in Hairdressing
“As was the case with me, there are hardly any hairdressers who didn’t start by sweeping the floor, says Emre. “Hairdressing, which comes with various challenges in the beginning, leads to success only when it is pursued with passion.
“This definition of success can actually encompass different roles: One person might become a skilled hairdresser, another a successful business-oriented hairdresser, one might stand out as an artistic one renowned for their craft, another might serve as an instructor providing training to colleagues, and yet another could be an ambassador representing prestigious brands.”



Dual Responsibility
“However, all these roles require first being a good hairdresser, continues Emre. “Among these, becoming a global ambassador hairdresser is like being a star in the profession, as it comes with the dual responsibility of representing a global brand and standing out among highly discerning colleagues. Many would agree that this is no easy task, but one I’ve embraced with joy and a sense of privilege.
“It was a great honour for me to take the stage, especially at Cosmoprof. Additionally, being part of the inspiring Essential Looks team is of great value to me. All of this not only brings me closer to my colleagues, but also helps me gain new clients.”
“Emre Ayaksız is our craft partner on a long journey together. Along the way, we have worked on both global and local projects. Thanks to the path he has paved, many other hairdressers are now stepping forward to take part in global initiatives,” says Henkel Hair Professional Head of Education and Marketing, Müge Meydan, who emphasizes the importance of their collaboration with Emre Ayaksız as a global business partner.