Last weekend in Dubrovnik, the first Keune Family Manifest took place, a global event that brought together Keune’s top brand ambassadors, salons, hair stylists, and influencers.
The Keune Family Manifest is a prestigious three-day gathering led by George Keune, owner and president, and Eelco Keune, CEO of Keune. Attendees had the opportunity to participate in activities such as a pool party, BBQ party, sunrise yoga, and lunch in the old town. This gathering of the large Keune family once again demonstrated their commitment and dedication to all their members.
Keune Style in Revelin
On this occasion, the global cosmetics giant Keune launched Keune Style, a new line of professional hair styling products. The new Keune Style line was introduced during a glamorous show and hair exhibition at Revelin Fortress and club, one of the top 100 clubs in the world. Guests enjoyed refined string ensemble music, dynamic dance group performances, and enchanting aerial silk dance. The Keune Family Manifest was a true showcase of style, innovation, and luxury, leaving a lasting impression on everyone present.
Three leading global Keune ambassadors, Boris Obreški, Luke Benson, and Mark van Westerop, presented their hair creations. The focus was on styling, and the ambassadors showcased their skills with modern, trendy, and futuristic hairstyles, once again proving that Keune’s products push boundaries and set trends in the hairstyling world.
Croatian designer Juraj Zigman, known for dressing many famous stars, and the Croatian design duo Klisab, who created special outfits for more than 35 models, had the opportunity to complement and highlight the spectacular hair styling with their creations.
As part of the Keune Family Manifest and the presentation of the Style line, a masterclass was held where Mark van Westerop and the Kanso Academy introduced the new Keune Style product line, and Karl De Witte gave
a business lecture.
A line developed in collaboration with hairdressers and scientists
The new Keune Style product palette combines high-performance ingredients, ethical formulation, and the latest scientific achievements. As a holder of the prestigious B Corp certification, which evaluates the social and environmental impact of companies, Keune reaffirms its commitment to sustainability and social responsibility with its new line of vegan and cruelty-free products.
The revolutionary Keune Style product formulas redefine the standards of hair styling. Developed in collaboration with scientists and hairdressers from the world’s best salons, known for creating spectacular looks for brands like Saint Laurent, Louis Vuitton, Prada, and many others, Keune has participated in global fashion weeks with top stylists, including Eugene Souleiman, to gain insight into the needs of top stylists and develop the best products in the styling category. Relying on a century of scientific innovation in professional hair styling, Keune’s top scientists have created a line that delivers transformative results, both visible and tangible.
Keune is deeply committed to ethical principles and guided by high values. The entire new Keune Style collection is cruelty-free, meaning no animal testing. Keune also proudly offers vegan products, with the exception of Restyler, due to alternative ingredients not meeting Keune’s high-quality standards. As a B Corp certified company, Keune meets the highest standards of social and environmental responsibility. Their operations are dedicated to creating a better world for future generations, from sourcing sustainable ingredients to reducing their carbon footprint. “We have 104 years of experience behind us, and science has always been at the heart of everything we do. We have always been cruelty-free and sustainable, so we are even prouder to have been awarded the B Corp certification. Doing the right things the right way has always been in our DNA. That’s exactly how our new Keune Style collection is,” said Eelco Keune, CEO of Keune Haircosmetics.
“The Keune Family Manifest in beautiful Dubrovnik brought together the best hair professionals from around the world, our global Keune family. We have always been dedicated to building the best partnerships and supporting our partners, and I truly enjoy every meeting with this incredible community of skilled and talented people,” said George Keune, owner and president of Keune Haircosmetics.
