The Modern Muse Capsule Collection by Bona Joerg redefines festive looks. No glitter, no clichés – instead modern chic and urban glamour.

The Modern Muse Capsule Collection by Joico Europe Artistic Team Member and Blonde Ambassador Bona Joerg combines two artistic focal points – hair colour and versatility in styling. The short-haired model, Elcin, was given an impressive colour transformation from matte black to sophisticated amber rose copper. This look incorporates intense shine and breath-taking dimension. The long-haired model, Lara, presents a versatile editorial style. Lara’s basic styling serves as the base for four further, effortlessly reliable styles. Each of these variations is modern, wearable and appeals to the masses. The motto: simple, but with maximum effort.




Hair: Bona Joerg Make-up: Uwe Schiechel Photos: Mario Naegler Hair Colour & Styling Products: Joico