Authentic Beauty Concept announces the appointment of Samantha Cusick as its first UK Consumer Stylist Advocate.
Samantha Cusick, a renowned hairstylist and colour expert and entrepreneur behind the Samantha Cusick London hair salons and Stã Studios, will work with Authentic Beauty Concept to promote the brand’s core values and innovative product launches. In turn she will foster a deeper connection between the brand and its consumer audience.
Samantha was among the first of her generation to harness the power of social media, building and establishing her brand identity within the industry. She has also built a reputation for her creative and beautiful approach to hair. Famous for her trademark balayage techniques and specialist colour knowledge, she is the perfect fit for this newly created role.
“Samantha was the natural choice for the brand’s first UK Consumer Stylist Advocate,” said Emily Ross, Senior Trade Marketing Manager.” Her unwavering vision to create incredible colours and styles that the customer can wear and maintain everyday align perfectly with Authentic Beauty Concept’s vision. Samantha is going to be a great asset to the ABC family.”
“I am beyond excited to be the new UK Consumer Stylist Advocate for Authentic Beauty Concept,” commented Samantha. “I have always admired their dedication to creating high quality ethical formulas and sustainable products. These resonate with the values of modern consumers. I look forward to working with the team to amplify these values.”
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