Taking place on 28th & 29th April, the 2-day EMEA Oribe Signature Event took place at the Sheraton San Siro Hotel in the captivating city of Milan, Italy.
The Northern Italy metropolis, which is famous worldwide for art, work, fashion, design and innovation provided the perfect backdrop for the Oribe Signature Event to showcase the globally acclaimed hair & beauty brand. This global event united Oribe salon and retail partners, distributors, press and employees to showcase the brand, build relationships, learn new skills and embed the brand culture in their ways of working, becoming truly #oribeobsessed.
The event also provided the opportunity for the Oribe community to hear Co-founder and Global President of Oribe, Daniel Kaner tell the story of creative genius, Oribe Canales, his background and how he co-founded the brand to carry on Oribe’s iconic legacy. Daniel also summarized his desire to grow the Oribe community and cultivate new and existing relationships: “We are striving to bring together extremely talented educators and hairdressers from around the world in intimate environments to share diverse techniques and perspectives,” he explained. “The focus is specifically to build skills through education, but Brand Culture, Leadership Values and Community Spirit are all just as bigger contributors to our collective success.“
Signature Sessions
Oribe EMEA educators including the UK’s Kathryn Dartnell hosted an intimate, luxury cocktail party on Sunday evening. The following day saw a full programme of Signature Sessions and Look & Learns. These also included the highly anticipated launch of Gold Lust Dry Heat Protection Spray with demonstrations by Jesus Rodriguez, Educator for DACH and Miriam Johannes, Educator for the Nordics. This was followed by ‘Oribe as Makers’, a review of the brand’s collaborations led by Daniel Kaner. The Oribe Global Artistic Team including Kien Hoang and Coby Alcantar then took to the stage. Coby demonstrated 2 variations of Oribe’s Signature Cuts, while Kien enthralled the audience with a stylish updo and braiding. Participants were then able to recreate Kien’s style to help them perfect some of Oribe’s more specific techniques.
Visit uk.oribe.com or oribe.com for more information.