Build strength this season with the newest addition to Oribe’s award-winning Hair Alchemy Collection, the Hair Alchemy Strengthening Masque.
Created for fragile, breakage-prone hair, the Oribe Hair Alchemy Strengthening Masque penetrates the hair cortex to form a protective scaffold around each strand to prevent breakage, resulting in hair that can grow stronger, longer and lustrously healthy. The new buttery soft, intensely hydrating treatment masque is specially designed for those with inherently weak strands of all hair types. It deeply conditions, while fortifying hair from the inside out, and restores elasticity to brittle locks. Clinical results show a 3x reduction in breakage after just one use.*
“Hair strength is such a big consumer concern,” says Michele Burgess, Executive Director of Global Product Development at Oribe Hair Care. “People can have inherently weak hair. But outside factors such as brushing, styling and chemical processing can also contribute to breakage over time. Our intention with this new masque is to help those with more dehydrated, breakage-prone hair strengthen strands from the inside out.”
How the Oribe Hair Alchemy Strengthening Masque works
The Hair Alchemy Strengthening Masque consists of a silicone-free formula that taps into nature’s apothecary. This formula blends ancient superfoods and phyto-technology to renew strands. Moisture-magnifying shea butter and yacón root quench and nourish weak hair. In addition, the Oribe Curative Blend is made up of chia seed (named for the Mayan word for strength), plant-based protein and bio-fermented bamboo leaf. The blend penetrates the hair cortex, preventing breakage by forming a protective scaffold around each strand.
“Many people think that their hair is not growing, but in reality it is actually breaking off from the mid-shaft or ends. For those looking for some strength and length retention, meet your knight in shining armor,” says Stacey Ciceron, Oribe Ambassador.
The Hair Alchemy Strengthening Masque is perfect as a daily intensive conditioner for those with highly textured or extra-parched locks. Those with finer hair should use the Hair Alchemy Resilience Conditioner daily and replace it once a week with the Strengthening Masque to treat brittle hair. After shampooing with the Hair Alchemy Resilience Shampoo, massage in the masque, indulge (for at least one minute), and rinse. For best results, comb through strands after applying the masque to ensure all product is evenly distributed throughout the hair.
To complete your hair care regimen, protect strands with the Hair Alchemy Fortifying Treatment Serum. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to prevent breakage. You can work a small amount of the elixir into damp or dry hair and style as usual.
The Hair Alchemy Strengthening Masque and Hair Alchemy Collection is available now on hairalchemy.oribe.com.